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Thursday, August 31, 2017

Celarity - Social Media Project Manager


You’re excellent at tracking project statuses and your team knows they can count on you to find opportunities to make processes more efficient. That’s what makes you an awesome Project Manager.
In this role, you’ll take on social media projects as you work closely with your team nail down the scope of digital and print deliverables. Develop budgets and estimate project hours that will meet the detailed specifications and create project flow schedules while ensuring that communications are efficient and inclusive of appropriate teams. Assure that all parties involved know and understand their individual responsibilities and deadlines. Closely monitor budgets as projects work through the process and redirect plans if they are in danger of exceeding costs.
Are you ready to showcase your PM expertise? If you want to learn more about this opportunity, apply with us today!

Requirements:

  • Bachelor's degree
  • 3-5 years of project management experience
  • Agency experience is a huge plus!

Benefits:

We take care of employees and offer great benefits such as:
  • Medical Insurance with Celarity contributions
  • Paid Time Off
  • Dental plan
  • 401(k) match plan
Apply Now.

Wednesday, August 30, 2017

General Mills - Marketing Communications Planner – Media Specialist

Food. Purpose. You.
As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie’s Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$15.6 billion during fiscal 2017. We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.
EOE/Minorities/Females/Vets/Disabilities
Overview

Marketing Communications at General Mills provides integrated marketing services including: promotions, public relations, social media, licensing, customer promotion marketing, and more. Our purpose is to serve the business by creating brand building ideas and remarkable executions that transform into profitable growth.

As a member of the General Mills Marketing Communications team you will not only receive exposure to the consumer products industry, you’ll learn how to build effective integrated marketing campaigns and stronger brand equities. By acting as a key liaison between Marketing, Sales, internal and external partners and agencies, you’ll develop a broad network of effective working relationships all while working on the world’s best-loved brands.
FUNCTION/POSITION OVERVIEW
In this role you will be responsible for flawless execution of the media plan to support the Yoplait yogurt businesses. This starts with being part of the team to shape a consumer-led Connections Strategy to create that media plan – all based on deep understanding of where and when our target consumer is most receptive to the message. In addition, you will manage the complexity of ensuring “the right content is placed in the right context” both at the onset and then optimizing that content throughout the campaign.


RESPONSIBILITIES

Connections Strategy & Planning
  • Work with the team to develop the consumer first communications Strategy and plans for the brand(s) – how, where and when we will best reach them aligning it to the insights of the target consumer
  • Team point with Media agency  – guide the development of holistic plan that delivers on the goals of the business for the media plan to achieve, ensure flawless execution, amplification of the best opportunities and reoccurring optimization of plans
  • Partner with media agency and team to develop and recommend tactical plans based on communications Strategy
  • Contribute to briefs that inspire agency partners to create meaningful ideas rooted in consumer truths and insights
  • Demonstrate leadership in identifying trends, opportunities, issues and best practices across media channels

Execution of Tactical Plans
  • Working with internal counterparts and agency to ensure that content developed is flawlessly trafficked to correct media vehicles such as:
    • Paid Digital
    • Print
    • Search
    • TV
    • Radio
    • Paid Social
  • Key contributor to media budget management 
  • Capture and monitor media spend for easy share-out across organization
  • Ensures brand consistency across communications channels
  • Align teams on creative and content needs of plans

Optimization of Tactics
  • Monitor tactic performance and be able to analyze performance and optimize quickly, re-trafficking content or switching media buy parameters when appropriate – close partnership with Media Agency and internal monitoring throughout course of the campaign

MINIMUM QUALIFICIATIONS
  • Bachelor’s Degree
  • 3-5 years of experience in Media – managing media plans and placing content
  • Experience with targeting on social
  • Experience digital analytics – analyzing performance of content, especially in social and digital
  • Experience with search – development of plans and optimization
  • Experience with website development and basic knowledge of site updates
  • Prefer experience with TV, Radio and Print
  • Experience building integrated media plans
  • Strong people skills and collaboration skills – specifically with integrated teams that include agencies
  • Strong organizations skills and detail orientation, Ability to be flexible and work with ambiguity
  • Agency experience a plus
  • National brand experience
  • CPG industry experience preferred
Apply Now.

Tuesday, August 29, 2017

StoryTeller Media + Communications

StoryTeller is a fast-growing digital marketing agency specializing in content-driven marketing. Our roots are in news, so we are looking for someone who shares our passion for creating real information and stories that inspire action and help our clients grow their businesses.

We hire, fire, reward and review around our core values. We are a tight knit group that shares a common set of values and beliefs, motivated by personal accountability to produce exceptional results for our clients. We are all about relationships, so if you get excited about working with your clients and your teammates — and love driving results — then StoryTeller is the place for you. However, we are building a team to last, so if you have not spent at least two years in a previous position, you might have a hard time winning us over.

WHO WE'RE LOOKING FOR:
Are you a recovering journalist who still wants to craft messages that matter? Are you a marketer with a thirst for news and a belief that real stories and information are the best way to connect with customers and drive action? If your answers are yes, then you could be the person we are looking for!

ABOUT THE JOB:
This position provides support to the Account Strategist by taking the lead in executing on the day-to-day tactics that make up the digital marketing strategy for a specified set of clients.
Responsibilities include:
  • Coordinate and implement on-time blog and video content distribution to appropriate channels
  • Create inbound marketing workflow materials
  • Write social posts for multiple channels, as needed
  • Create and deliver meeting agendas, meeting recaps, and client reports
  • Field client requests and execute as directed by Account Strategist
  • Participate in strategic brainstorming for clients
  • Stay abreast of industry developments and research
  • Proof all copy created by content team prior to posting
OTHER SKILLS & ABILITIES REQUIRED:
  • Excellent written and verbal communication skills, including copy editing skills
  • Poised and professional interpersonal skills
  • Demonstrated grasp of search and inbound marketing (with bonus points for HubSpot experience. If you don't have HubSpot experience already, start a free trial at https://offers.hubspot.com/free-trial?__hstc=76279882.3aacc78702446451c26d6babc92725da.1485467777621.1494541760333.1495123087354.55&__hssc=76279882.2.1495123087354&__hsfp=2088121550 ).
  • Superior organization skills to manage tasks for multiple clients in a variety of industries
  • Be an agile and experimental learner, bringing new ideas to the team
  • Ability and hunger to learn, work, and grow within a fast-paced, challenging environment
  • Demonstrated track record of high achievement; Set and achieve personal and business goals
  • Desire and ability to meet and exceed defined and measurable performance goals
  • Naturally curious, charismatic, and passionate attitude; “Glass half full” demeanor
  • Demonstrated effective time management skills
  • Reliable and consistent attendance, as scheduled
EDUCATION:
  • B.A. or B.S. Degree
  • 1-2 years of marketing agency and/or newsroom experience
Job Type: Full-time
Required education:
  • Bachelor's
Required experience:
  • Content Creation: 1 year
  • Marketing Automation: 1 year
  • Search Marketing: 1 year
  • Marketing Agency or Newsroom: 1 year
  • Contact Management Systems: 1 year
  • CRM: 1 year
  • Email Marketing: 1 year
Apply Now.

Sunday, August 27, 2017

Celarity - Social Media Specialist

You’ve got a deep understanding of social media platforms, best practices, analytics, and developing insights. If you’re looking for a new role, check this one out!
In your new role as the Social Media Specialist, you’ll develop social calendars and content for clients as you assist in maximizing engagement with audiences. Create plans and navigate various outreach programs to align with the strategy and goals for your clients. Keep up with the users and review their comments, quickly generating appropriate responses. You’ll relay important insights to your team and company stakeholders, utilize social listening tools, and even engage with social influencers to build relationships with audience members.
This is a chance for you to showcase how quick you can be on your feet to make strong decisions that result in awesome user engagement activities. Plus, you’ll hone in on your specialized skills set to utilize social media platforms to their fullest by giving important insights, helping to plan social strategies and build relationships with audience members.
If you’re passionate about social media and want to share your expertise, apply fort this role with Celarity today!

Requirements:

  • Bachelor's degree
  • Experience with community management and social listening
  • Expertise in social media platforms and tools
  • Agency background is a big plus!

Benefits:

We take care of employees and offer great benefits such as:
  • Medical Insurance with Celarity contributions
  • Paid Time Off
  • Dental plan
  • 401(k) match plan
Apply now.

Friday, August 25, 2017

Graco - Communications Intern


Job Purpose:
Work as part of the Corporate Communications and Digital Marketing team to support internal and external communications projects, gaining experience with employee relations and customer engagement planning and execution in a real-world corporate setting. The Communications Intern will craft content for Graco’s internal communications channels and support external communications strategies through corporate social media channels, including providing A+ Service to Graco’s customers. We are seeking someone to join our team this fall to work on a full-time or part-time basis with flexible hours to complement your school schedule.
Graco is a global leader in the design, development, and manufacture of highly-engineered systems for numerous industrial and commercial applications.  We have excellent corporate opportunities including positions in accounting, finance, information technology, purchasing, marketing, communications and human resources. Graco was proud to be named a Best Place to Work in Manufacturing and Production by Fortune Magazine in 2016.
Essential Duties:
  • Develop and execute employee relations story ideas on a variety of topics including personal employee experiences, community relations, customer service, benefits, Graco’s core values and more
  • Collaborate and conduct interviews with employees in a variety of functions worldwide to research and prepare internal communications content
  • Write motivating and informative announcements for the company's various internal communications channels, including the Intranet, email and video monitor system
  • Craft content for corporate social media channels and monitor competitor and peer social media
  • Find customers talking about Graco and its brands on social media, then address issues by channeling them into proper departments for responses, supporting Graco’s A+ Service initiative
Position Requirements:
  • A minimum of two years of college completed with a major or concentration in Communications, Journalism, English, Marketing, Public Relations or a related field is required.
  • Strong writing and editing skills, with the ability to write about a wide range of topics
  • Able to organize and prioritize work assignments while handling multiple tasks and deadlines
  • Detail-oriented and able to work well within a deadline-driven environment
  • Must be able to work effectively with diverse groups and individuals
  • Experience working with social media, HTML coding and AP Style a plus
Proven Quality. Leading Technology.   Launch your career with Graco!
Our expectations are high. That's why we are always looking to hire the brightest and the best!


Monday, August 21, 2017

New Senior Account Executive Opening At Maccabee Public Relations


Minneapolis-based Maccabee Public Relations, a five-time winner of Minnesota Business magazine’s “100 Best Places to Work,” has an immediate opening for an ambitious Senior Account Executive.
What will it take for you to join Maccabee? You have 3 to 7 years of experience in agency or corporate communications and media relations/publicity, as well as deep familiarity with influencer/blogger relations and successful marketing use of Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and other social media channels.

You’re an excellent writer with talent for digital communications, B2B and consumer media relations and online storytelling. Your supervisors and co-workers are dazzled by your:
  • Superb project, client service and event management skills
  • Collaborative relationships with other staff members and clients
  • Positive, can-do attitude
  • Ability to work productively with editors, producers, reporters and bloggers/influencers
Expertise in food product marketing and/or healthcare/medical products is a plus.
Send a cover note and your resume to Executive Vice President Gwen Chynoweth at gwen@maccabee.com.
What does Maccabee offer you?
  • Cutting-edge professional development in media relations, content creation, social media marketing and inbound marketing.
  • Inspiration from a purpose-driven team of boldly creative, client-obsessed co-workers.
Located in the North Loop of downtown Minneapolis, Maccabee is the public relations and online marketing agency that’s been called “PR Agency of the Year” by Twin Cities Business magazine. We’ve produced marketing campaigns for such brands as Delta Airlines’ MLT Vacations, Hazelden, PeopleNet, Caribou Coffee, CaringBridge, Pitney Bowes software, General Mills cereals, AmericInn Hotels, Cushman & Wakefield/NorthMarq, OfficeMax, Gold’n Plump and Just BARE chicken, RedBrick Health, Deluxe Corp, American Medical Systems, Summit Orthopedics, HANDy Paint Products and Jostens.
 
Maccabee – winner of the Silver Halo Award for “Best Cause Marketing Campaign” and Promo Interactive’s “Best Viral Campaign” – is the agency whose high energy, nurturing culture is fueled by a jukebox stuffed with 1950s R&B, an animated Elvis Presley clock, Monty Python posters and a singular dedication to professional development for each employee.

Learn more about the opportunity to work at Maccabee at www.maccabee.com and follow us on FacebookTwitterLinkedInYouTubePinterest and our MaccaPR blog.

broadhead is looking for a Communications Manager

THE CHALLENGE
broadhead is looking for a Communications Manager who takes the bull by the horns. As our Communications Manager, you own our agency's visibility. Boom. You got this. The words "promote," "elevate" and "drive business development" are as essential to you as your daily cup of coffee. Working alongside the Business Development team, you never shy away from sharing your can-do attitude.
THE LIFE
Day-to-day work life will include, but is not limited to, the following:
  • Managing broadhead's website and all social media platforms.
  • The ability to juggle meetings, emotions and the next great content creation idea to come across your desk.
  • Agency award show entries. You're on it.
  • Daily interaction with your good pals Excel, Word, PowerPoint and Keynote; you help develop presentations for upcoming meetings and RFPs.
  • The consumption of copious amounts of coffee and a glazed or sprinkled carb or two when tempted.
  • Agency marketing materials and branded content is your bread and butter, so you ensure all materials are aligned with our agency style and brand guidelines.
  • A slight obsession with an on-time, on-budget, on-strategy work life.
  • Administering our agency lead-generation database, new-business research, networking events and potential sponsorships.
  • Cool coworkers. Yep, we dig each other from 9 to 5.
  • A wardrobe of your own casual, but professional, choosing.
THE MEASURABLES OF SUCCESS
Every job has a level of abilities and expectations; here are a few of ours:
  • Bachelor's degree in Journalism/Mass Communication, Marketing or related field or equivalent experience.
  • 2-3 years of agency or related experience. (Bonus if you've got client/brand development experience in your back pocket.)
  • Organizational skills that rival Martha Stewart's.
  • The talent to smile while sweating; you multi-task with the best of 'em.
  • A personality that exudes confidence without ego.
  • CMS platform and basic understanding of HTML — no problem.
  • An insatiable appetite for ad industry news and trends.
  • An everyday, ready-and-willing self-starter attitude to find successful solutions.
  • A's in written and verbal communication; you're a modern-day Shakespeare.
  • Stellar collaboration. (Yes, it's a buzzword, but here it's how we roll.)
SOUND LIKE YOU?
Great. Meeting us is just a cover letter and resume upload away. Apply here.

Thursday, August 17, 2017

Delta Dental - Marketing Intern

This position is responsible for assisting the Marketing team with the execution of communications & public relations, marketing and events associated with Stratacor, parent company to Delta Dental of Minnesota, DDMN ASO, LLC, Health Ventures Network, Delta Dental of Minnesota Foundation, and Ab ō va, Inc. This role will help support various aspects of the business through a broad spectrum of marketing activities and projects and will assist with coordinating events and partnership marketing.

PRINCIPAL RESPONSIBILITIES

1. Marketing and Content Development

Assist with writing communications materials, including but not limited to: press releases, newsletters, original content, member & sales communications and website updates

2. Event Operations and Activation

Provide event operations and activation support, working across multiple departments
Provide on-site coordination and staffing at select events including sports marketing events, tradeshows & community events

4. Social Media Engagement

Assist with the planning and execution of online social mediums, including Facebook, Twitter and LinkedIn
Support marketing team by taking an active role in Blog, Facebook and Twitter content revisions, social media listening and new content generation
Assist marketing team in establishing new social media goals and tactics to help further amplify brand’s social presence
Opportunity to assist graphic designer in creation of social media imagery and promotional advertisements

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

This position requires a self-starter who is comfortable working with minimal supervision
Excellent reading, writing, copy editing
Excellent written and oral communication skills
Proficiency in Microsoft Office
Experience with Photoshop
Understanding of basic design principals
Ability to multi-task and meet required deadlines
Strong problem solving skills
Professional brand ambassador at all public events and tradeshows
Team Player. Ability to see the big picture goals of the organization and contribute on day-to-day tasks.
Willingness to work outside of regular 9-5 schedule.
Current driver’s license and ability to lift 25 pounds.

REQUIRED EDUCATION AND EXPERIENCE

1-3 years relevant experience or coursework in marketing and/or public relations
Familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Experience working with web and social media tools
Event experience is a plus
Dental/insurance knowledge is a plus

RELATIONSHIPS

Internal Audiences include: marketing & communications, sales and operations, community benefit and human resources

External Audiences include: current and potential customers, benefit decision makers, brokers, providers, key clients, agencies and partners

This position may work closely with key vendors that provide support or implementation of technologies or services


Apply now.

Wednesday, August 16, 2017

Minneapolis Park and Recreation Board - Digital Communications Representative

Role Summary
Manage and implement MPRB photography services, email communications services and graphic design services. Responsible for taking captivating images and overseeing work of other photographers/videographers, for managing and enhancing email subscription services, for producing and writing content for select MPRB publications, and for overseeing work of graphic designers and visual branding.
Duties
Performs under the general supervision of the Communications and Marketing Director and is responsible for, but not limited to, the following duties:

Essential Duties:
  • Responsible for photo and video services for the MPRB, taking professional quality photographs and overseeing work of part-time photographers/videographers and freelance photographers to ensure images are in alignment with the mission and goals of the MPRB, positively feature MPRB activities and services, and reflect the diversity of Minneapolis residents and park users.
  • Responsible for high quality graphic design services for the MPRB, overseeing work of freelance designers and part-time graphic production assistant(s) to ensure quality design and incorporation of visual brand elements in internal and external graphic materials. Provide basic design services, including updating of existing design files, as needed.
  • Perform high quality production of select MPRB system-wide publications, including content and design concept development, production, and distribution. Determine publication format and technical specifications, develop production schedule and distribution lists, solicit print quotes, make design decisions, determine editorial content, create well-crafted content, select images, ensure appropriate level of review and edits by others, and conduct press checks as needed. Coordinate with internal staff, graphic designer and print vendor.
  • Actively work with email subscription vendor and staff to ensure email subscription services are used appropriately and effectively organization wide. Establish and maintain effective working relationship with mail subscription vendor, monitor and assess account trends and data, assess new technology options, recommend service enhancements, and implement changes in a timely manner as approved.
  • Effectively oversee administrator accounts and provide effective training to staff in multiple departments.
  • Lead work direction of part-time graphic production assistant(s) and part-time photographers/videographers and provide both training and day-to-day work direction to ensure successful performance. Provide coordination with other departments and scheduling of projects.
  • Participate on project teams with MPRB staff, contractors and others to coordinate, produce and deliver requested materials.
  • Collaborate with the Communications and Marketing team on annual editorial calendar for photo, video and graphic design projects.
  • Assist in the development of Communications and Marketing Department policies and procedures that promote best practices for the department and organization.
  • Demonstrate political acumen.

Related work:
  • Assist in developing and managing professional services contracts for photo, graphic design and other related contracts.
  • Develop and implement protocols to ensure high quality photos/images, that fully represent the breadth of the MPRB, are taken, processed and available in a timely manner.
  • Develop visual style guides. Develop and implement protocols to ensure graphic design projects are submitted and completed in a timely manner.
  • Ensure photo and graphic digital files are labeled and organized per department standards so they are easily accessible.
  • Actively make recommendations for equipment and software solutions for photo/video services and graphic design services.
  • Provide support for PowerPoint development for Superintendent and departmental presentations.
  • Demonstrate continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer service.
  • Ensure that the Americans with Disabilities Act regulations are met or exceeded where applicable.
  • Incorporate technological best practice improvements in department functions and activities.
  • Travel to and from various sites to perform job duties. Photo services require routine evening, holiday, and weekend hours.
  • Keep the Director of Communication & Marketing promptly informed of matters as they relate to the department and MPRB.
  • Perform other related duties as apparent or assigned.
Requirements
Minimum Qualifications
Training and Experience (position requirements at entry)
  • Bachelor Degree from an accredited college or university with a major in communications, marketing, public relations, journalism, photojournalism, graphic design or related field.
  • Professional work experience providing photography services: at least three (3) years.
  • Professional work experience writing content for publications and coordinating production of publications: at least three (3) years.
  • Professional work experience leading graphic design services: at least two (2) years.
  • Professional work experience managing email subscription services: at least one (1) year preferred.
-OR-
  • Associates Degree from an accredited college with a major in communications, marketing, public relations, journalism, photojournalism, graphic design or related field.
  • Professional work experience providing photography services: at least five (5) years.
  • Professional work experience writing content for publications and coordinating production of publications: at least five (5) years.
  • Professional work experience leading graphic design services: at least four (4) years.
  • Professional work experience managing email subscription services: at least three (3) year (preferred).
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Standing, walking, sitting, driving, talking, seeing and repetitive motions.

Operating office equipment requiring continuous or repetitive hand/arm movements.  The ability to remain in a sitting or standing position for extended periods of time.

Medium Work:  Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.  Requires transport of camera bag with equipment weighing approximately 30-40 pounds.

Most work is performed in an office environment with some travel required to other locations for meetings, trainings and indoor/outdoor photography sessions.  Photo services require routine evening and weekend hours.

Other Qualifications
Knowledge of (position requirements at entry)
  • Contemporary planning, organizational and communications skills.
  • Computers and software applications used in business settings, communications and marketing, graphic design and photography (e.g. design, photo and video software and equipment, email subscription systems, social media platforms, word processing).
  • Current laws, requirements, policies and other directives for public sector communications, including Federal Plain Language guidelines.
  • Outstanding customer service principles and practices and standards for a diverse customer base.
  • Occupational health and safety practices including OSHA / MNOSHA compliance.
Skills and Ability to (position requirements at entry)
  • Successfully take captivating, high quality professional photographs and oversee the work of other photographers/videographers.
  • Lead graphic services, including oversight of graphic designers, consistent use of brand elements, and development of style guides. Provide basic design services, including updating of existing files.
  • Create original, timely, accurate and well-crafted content for publications and other special projects.  
  • Effectively lead production of publications, including design concepts, content development, production, printing and distribution.
  • Schedule, prioritize, assign and evaluate work of staff and vendors.
  • Analyze benchmarking data for email subscription services to optimize effectiveness.
  • Accept direction and constructive feedback.
  • Demonstrate strong organization, time management and project coordination skills.
  • Work under minimal supervision, independently establish work direction, and work effectively within a team environment.
  • Provide excellent oral communication that is easily understood and direct in its content.
  • Listen effectively to thoroughly understand the intended message.
  • Establish and maintain effective, respectful, and productive working relationships.
  • Provide excellent customer service and maintain a service-oriented attitude.
  • Demonstrate respect and sensitivity for cultural differences.
Additional Information
BACKGROUND CHECK REQUIREMENT:
A criminal background check is necessary for positions with this job title. Upon receiving a conditional offer of employment, the applicant will be asked to sign an informed consent allowing the Minneapolis Park & Recreation Board to obtain their criminal history in connection with the position sought. An applicant who does not sign the informed consent will not be considered for this position. View the background policy at: https://www.minneapolisparks.org/_asset/9585u2/2013BackgroundCheckPolicy.
pdf.

HOW TO APPLY:
Applicants must complete an online application with supplemental questions at www.minneapolisparks.org/jobs. The selection process consists of a rating of training and experience based on application materials and supplemental questions (30%) and an oral exam (70%). Applicants are encouraged to be complete and thorough when filling out the application. The minimum passing score is 70.00.  HR reserves the right to limit the number of people invited to subsequent testing events. Eligible list will expire in six (6) months.

The Minneapolis Park & Recreation Board is a tobacco free workplace and
park system.

The Minneapolis Park and Recreation Board is an Equal Opportunity Employer.

Service Department: Communications & Marketing
Accountable to: Director of Communications & Marketing
FLSA Status: Non-exempt
Union Status: Non-represented
Grade: 7

Apply now.

Tuesday, August 15, 2017

IMDb Social Media Marketing Manager

Job Description

IMDb is the world’s most popular and authoritative source for movie, TV and celebrity content. Our website and mobile properties are in the top 30 properties across all content verticals. At over 125 million mobile user downloads, we are one of the largest mobile properties in the world. We sit at the intersection of the entertainment, media, and technology industries inside the world’s most innovative and consumer-centric company.

We are looking for a passionate social media marketer who has significant experience working with video content for entertainment brands, including marketing original video, and syndicated video, to lead social marketing programs for IMDb and IMDb Originals. This is an opportunity to build and execute plans to attract, engage, and delight IMDb customers across social platforms with a strong focus on original video. Success in this role requires seeing the big picture, defining ambitious plans and goals, then building and executing programs and processes to scale. You will need to be data-driven, entrepreneurial and roll up your sleeves – you will be challenged to push boundaries, propose and execute new ideas, and establish best practices for IMDb social marketing.

Responsibilities:
  • Build a plan to accelerate and scale our social activations (celebrity takeovers, events, etc.), with a focus on generating engaging content for all social platforms, but primarily for Instagram and Snapchat.
  • Serve as a point of contact for coordinating with talent reps and studio agencies.
  • Serve as a social expert internally and liaison externally with social platforms on their direction, best practices, and new opportunities
  • Develop methodology for monitoring the effectiveness of campaigns and implement ongoing improvements; analyze social activities and their impact on business results
  • Reporting on progress against goals and relevant social marketing metrics; own key business metrics, supporting in-depth business reviews and reports for senior leadership
  • Responsible managing day to day campaign flow including creative, paid, and social listening efforts
  • Oversee all deliverables and ensure they are qualitative, on time and align with campaign strategy

Basic Qualifications

  • 5+ years of demonstrated and progressive success, with substantial experience in social media or digital marketing for a consumer brand
  • 3+ years of social media marketing experience
  • Experience working with studios, talent, and their reps
  • Demonstrated ability to build, execute, and scale cross-functional marketing programs
  • Excellent oral and written communication skills and an ability to influence others
  • Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs
  • Ability to conceptualize and execute projects, with strong bias for action and ability to meet deadlines
  • Proficient using photo and video editing programs to create and edit assets
  • Bachelor’s degree (MBA preferred)

Preferred Qualification

  • Experiencing managing social media accounts for large brands
  • Experience in the entertainment or media industry preferred
  • Entrepreneurial spirit / ability to try different things with minimal direction
  • Experience with Sprinklr
  • Digital design or video editing

Sunday, August 13, 2017

Teaching Specialist/Lecturer | Strategic Communication/Advertising - Hubbard School of Journalism and Mass Communication



About the Job

The Hubbard School of Journalism and Mass Communication in the College of Liberal Arts at the University of Minnesota invites nominations and applications for a full-time, nine-month instructional position in strategic communication/advertising. This is a 100%-time, annually renewable position over the nine-month academic year (late-August to late-May). This position begins spring semester 2018 (01/11/2018) or fall semester 2018 (08/27/2018). This is an academic professional position at the rank of teaching specialist or lecturer, consistent with University policy and depending on qualifications. Salary is competitive.

Lecturers and teaching specialists in the Hubbard School of Journalism and Mass Communication provide classroom teaching that supplement faculty offerings and expertise. Lecturers and teaching specialists develop and teach courses; advise students with regard to academic concerns and school-related organizations; provide service-related teaching duties; participate in the decisions relating to the policies, courses and programs in which there is involvement; contribute appropriate service to the school, college, and University; continue personal growth within the profession; and keep current with the field and broaden knowledge and expertise.

The Hubbard School of Journalism and Mass Communication seeks an outstanding instructor with expertise in strategic communication and/or a practicing professional in the field of strategic communication. The School is especially interested in reviewing applications from individuals willing and able to teach three courses each term in the following areas: digital marketing communication, campaigns, digital strategy, cases in strategic communication, or public relations writing.  This position will be responsible for teaching six semester courses per academic year (3/3 distribution) in these areas.

This position is subject to the Administrative Policy: Appointments of Academic Professional and Administrative Employees; the Administrative Policy: Academic Appointments with Teaching Functions, and additional policies and procedures.

Qualifications

Required Qualifications:  B.A. in strategic communication, journalism, or closely related field with an emphasis in strategic communication is required for appointment as a teaching specialist. Ph.D. or terminal degree (M.F.A., Professional M.A.) with an emphasis in strategic communication/advertising is required for appointment as a lecturer. Demonstrated successful undergraduate teaching in strategic communication, and/or demonstrated successful professional work experience in corporate communications, public relations, or similar professional work experience in strategic communication is required.

Preferred Qualifications:  two years of full-time successful undergraduate teaching in strategic communication/advertising and/or three years of full-time successful professional experience in strategic communication/advertising is preferred.

About the Hubbard School of Journalism and Mass Communication

The Hubbard School of Journalism and Mass Communication at the University of Minnesota is part of the College of Liberal Arts and is accredited by the Accrediting Council on Education in Journalism and Mass Communication. Founded in 1922, the School is among the foremost journalism schools in the United States supporting an undergraduate B.A. program; a professional M.A. program in strategic communication and five-year B.A. to M.A. program in health communication; and a master’s and doctoral program in mass communication.

The HSJMC is located in Murphy Hall, a state-of- the-art facility built for cutting edge teaching and research. With more than 27,000 square feet across five floors, Murphy Hall boasts state-of- the-art multimedia classrooms; a 150-seat multimedia auditorium; a Digital Media Studio; labs for imaging, graphics and communication design; the Digital Information Resource Center/Sevareid Library; the Silha Center for the Study of Media Ethics and Law; a multimedia conference center; an eye-tracking research lab; and focus group facilities.

How To Apply

Applications must be submitted online through the University of Minnesota’s employment system. To be considered for this position, please visit the Find a Job page of the University of Minnesota’s Office of Human Resources website, at http://humanresources.umn.edu/jobs:
·         Click the appropriate button under To Apply for Jobs
·         Search for:
o   Job Opening ID:  319107
o   Job Opening Title:  Teaching Specialist/Lecturer, Strategic Communication/Advertising

You will have an opportunity to complete an online application, and to attach: (1) a cover letter describing your interest in the position, your experience teaching undergraduate courses in strategic communication, and/or your professional work experience; and (2) your curriculum vitae/resume.

The University of Minnesota requires that a competitive pool be established and qualified for consideration before positions are filled. All applications will be considered confidential; the search process will be closed until the campus interview stage and at that time will be limited to members of the campus community. Additional materials, including names and contact information for references may be requested from select candidates at a future date.

Review of applications will begin October 16, 2017 and continue until the position is filled.

Nominations of outstanding potential candidates for this position are welcome and may be sent to Professor Stacey Kanihan, Search Committee Chair, at skanihan@umn.edu.  

For inquiries regarding the Hubbard School of Journalism and Mass Communication, please contact Dr. Elisia Cohen, Professor and Director of the School, by email: ecohen@umn.edu , or call the SJMC at 612.625.1338. 

Background Check Information

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

About the U of M

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with major news organizations, world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

Established in 1868, the College of Liberal Arts supports the University of Minnesota's land-grant mission as home to disciplines in the arts, humanities, and social sciences. The College of Liberal Arts is committed to intellectual freedom, the pursuit of new knowledge, and the belief that the liberal arts are the foundation of academic learning. CLA prepares students to be independent and original thinkers, innovators in their chosen fields; to create meaning in their lives and in their life's work; and to become productive citizens and leaders in their communities and the world. The College of Liberal Arts values diverse cultures, experiences, and perspectives as key to innovation and excellent education.

Diversity

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. 
Learn more about diversity at the U.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.