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Friday, September 08, 2017

Cargill - Social Media Allies & Influencer Lead

Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and over 150 years of experience. We have 150,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.


Position Purpose & Summary:
This is a critical role to enable Corp. Affairs strategy to manage global communications in a new digital and social environment. This role will build out and maintain Cargill’s digital third party network.  Maps, tracks and assesses reach, importance and perspective of key online influencers to determine who is influential, who we need to engage, who we need to avoid or marginalize, who we can best leverage. Leads on outreach and engagement with key digital/social influencers; often first port of call during a crisis. Connects to other CA functions who manage relationships with traditional allies (e.g., farming groups, NGOs, media, government officials).

Principal Accountabilities:
60%     This role will uncover digital influencers in the topics & issues we care about, help our other teams evaluate the digital footprint of potential and current partners, identify opportunities to use our network to amplify our story across influencer.
Identify opportunities to use social influencer campaigns to increase Cargill’s brand awareness, accomplish business objectives, and elevate brand perceptions on social media.
Provide day-to-day supervision and execution of key stakeholder campaigns.

15% Establish/connect with other CA practice areas, regions, Functions, and Businesses who manage relationships with traditional allies.

15% Parnter with analytics team and oversee preparation of metrics, tracking and activity reports based on client reporting needs.

5% Create competition research briefs and digital/social audits. 

5%      Partner with Global Social Community Lead & Digital Properties lead – recommend and develop content strategies including paid social media support (sponsored stories, promoted tweets, etc.) as it relates to key stakeholder campaigns.


Required Qualifications:
5+ years of experience at an interactive, advertising, communications/public relations or marketing agency building, maintaining key stakeholder and vendor relationships.
Bachelor degree communication, public relations, social media or related field.
Requires competency in customer focus, change & innovation, strategic thinking, results focus, relationship building & influencing, influencer activation and management.
In-depth knowledge of social influencer negotiations, best practices and strategies.
Must have previous client experience working on social media programs as well as executing word-of-mouth campaigns (including blogger/influencer outreach programs).
Must have active accounts across key social media sites including, and not limited to, Facebook, Twitter, Google+, etc.
Expertise with Social Media Management Systems and Social Listening/Analytics tools.
Passion for social media and community building online, including knowledge of social media platforms as well as tools of the trade.
Creative thinker and problem solver; Ability to plan and think quickly on your feet.

Preferred Qualifications:
Superior written and verbal communication skills: a “practical minor” in journalism.
Thought leadership skills, including the ability to recognize trends and opportunities and formulate hypotheses and recommendations relevant to the business goals and objectives.
Successful track record of helping to build and present concepts/programs to sr. leaders and effectively executing programs.
Proven experience of the social media space and always aware of trends as well as up & coming platforms/tools.
Solid project management skills
Expertise with Social Media Management Systems and Social Listening/Analytics tools.

Apply now