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Monday, November 13, 2017

FLM - Public Relations Writer

Job Purpose:
FLM Harvest is a hybrid strategic consulting, marketing and communications company that specializes in agriculture and life and environmental sciences to improve the lives and health of plants, animals, people and communities. FLM Harvest subscribes to a client-centric, matrix structure where teamwork and collaboration is strongly emphasized. The public relations writer supports client teams in the areas of strategic public relations planning; community relations and events; media relations and events and issues management for the purpose of communicating client key messages to target audiences.
Roles and Responsibilities:
  • With a passionate understanding and commitment of Wide Open Thinking, World Class Work and Far Reaching Results, The AMB supports the day-to-day planning and execution of media plans for clients.
  • Provides organizational and back-up support and materials to the media planning team to aide in an efficient and timely process for media planning:
  • Meets with assigned client teams for scheduled status meetings, input and kick off meetings
  • Communicates with media representatives to request updated media kits, audits, circulation analysis and proprietary research and to investigate opportunities
  • Writes and delivers request for proposals (RFPs), media opportunity Point of Views (POVs)
  • Compiles media information and develops media plan documentation/back-up including media cost spreadsheets, budget reports, rationale, coverage maps, media planning parameters and supporting documentation
  • Creates and maintains media calendars with all appropriate rate and placement information
  • Participates in managing media plan execution by developing approved media authorizations to provide to the client team leads to input media orders in Workamajig
  • Reviews and cross references insertion orders for accuracy
  • Monitors placements for color and placement accuracy prior to invoice payment and resolves invoice issues
  • Develops presentations and reports
  • Maintains an updated and thorough media magazine and e-newsletter library
  • Analyzes and provides measurement of media campaigns
  • Other duties as assigned

Skills/Capabilities:
The position requires the ability to demonstrate the following practices:
  • Knowledge of basic mathematical equations and skill in data analysis
  • Excellent communication skills, both written and oral
  • Strong interpersonal skills and ability to interact with individuals from all areas of the industry
  • Broad knowledge of various advertising media strategies
  • Must work well under pressure and be able to manage multiple deadlines
  • Proficient in MS Office
  • Must be detail oriented with strong organizational, time management and problem solving skills
  • Ability to take direction well and follow established procedures
  • Self-motivated and reliable
Education and Experience
  • B.S. in Public Relations, Ag business, marketing, journalism, communications and/or related field is required
  • 3-5 years of Agricultural PR experience required
  • Prior experience in advertising, marketing or comparable industry is preferred
  • Experience with North American crop input organizations such as seed, crop protection, equipment etc. preferred
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