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Wednesday, November 08, 2017

Gopher Sport - Paid Media Specialist

Gopher Sport is seeking an experienced, results-oriented Paid Media Specialist to lead and execute our paid media programs.  The ideal candidate is someone who’s passionate about paid search, has a proven track-record of direct success with campaign management and has a desire to drive results and exceed expectations .

ROLE POV:  “ As the Paid Media Specialist, I am the person responsible for driving revenue growth, improvements to ROI, and new customer acquisition thru any and all paid media programs.  My role is both strategic and tactical as I work to identify the needs of the business and translate those needs into successful online campaigns.  I am highly motivated and a tenacious worker.  I am a self-starter and have the ability to problem solve on my own as well as execute the direction given to me by brand leaders.  I have a passion for numbers and data.  I am organized, can independently set priorities and communicate well.  I constantly strive for improvement and enjoy rolling up my sleeves to accomplish results.”

Job Summary: 
The role of this position will be to increase revenue, ROI and customer acquisition for all Gopher Sport paid media campaigns.  The position will help to determine strategy, execute agreed upon strategies and report on results to determine future activities.
Reports To: VP Marketing
Duties and Responsibilities:
 Grow revenue, ROI and customer acquisition for the following:
  • PPC ads
  • Shopping ads
  • Display ads
  • Any other paid search campaign
  • Establish and become the authentic and genuine voice of our brands, ensuring online ads support that voice and brand positioning.  Work w/ product experts and brand managers to ensure ads reflect the proper messaging, voice and product expertise expected from any other channel
  • Keep up to date with the latest developments and trends across online paid advertising
  • Monitor day-to-day results for all paid marketing programs.  Make any necessary changes to campaigns in order to exceed daily/weekly/monthly goals
  • Manage 3rd party agency resources/relationships.  Ensure outside resources are efficient and value-added.
  • Work closely with Brand Managers and Product Marketers to share key campaign insights
  • Create clear, executive-level reporting that provides clarity into the performance of online campaigns.
  • Constantly optimize ad spend to ensure a strong ROI.  Achieve results within given budget.
  • Manage any and all product/data feeds associated with paid media.  Ensure their accuracy at all times.
  • Implement A/B and multivariate testing strategies to continuously improve ROI and gain knowledge on what customers respond to
  • Ensure accuracy and optimization of creative, keyword selection, landing page accuracy and bids
  • Use of key programs such as Google Adwords and Google Analytics to analyze and report on all PPC campaigns
  • Education:
    • Bachelor’s Degree in Marketing, Advertising, Business Administration, or a related field.
  • Experience & Expertise:
    • At least 3+ years of direct, dedicated experience with successful SEM campaign management and optimization.  History of growth and success.
    • Proven expertise in pay-per-click (PPC), conversion optimization, display, retargeting ads, and analytics to hit the ground running
    • Channel expert – ability to stay on top of all the latest news and trends with an  in-depth understanding of paid search campaign management and optimization practices
    • Proficiency with Google and Bing platforms.  Excellent knowledge of Google Adwords and Google Analytics.  Familiarity with third party platforms (e.g. Kenshoo) and experience w/ bid management tools is a plus.
  • Analytics:
    • Outstanding quantitative and analytical skills, with the ability to identify trends and insights through data analysis
  • Characteristics:
    • Proven history of being a strong decision maker with good problem solving skills
    • Strong organizational and analytical skills with an attention to detail
    • Not afraid to roll-up your selves to drive results
    • Ability to drive results individually.  A self-starter with the ability to identify what needs to be done and implement a solution.
    • Ability to multi-task in a fast-paced environment
    • Ability to hit goals within budget
    • Ability to concisely and accurately communicate results, suggest next steps, and execute
    • Strong communication skills with experience in presenting findings to all levels of the organization
About Gopher Sport:
Gopher Sport is the leading direct-marketing company of unique, high-quality, innovative sports, physical education, fitness and early childhood products in the industry today.   Since 1947 Gopher Sport has provided unsurpassed service to our customers and backed all of our products with an unconditional 100% satisfaction guarantee. We are headquartered in a 100,000 square-foot, state-of-the-art office and distribution center in Owatonna, MN. 
It is our mission to help people of all ages lead active and healthy lives!

Why join our Team:
Our Team Members enjoy a competitive compensation and benefits package, 3.5 weeks of Paid Time Off accrued the first year, plus (8) company paid holidays; company-wide performance bonuses, 401K, ESOP, tuition reimbursement, product discounts, wellness programs, stand-up work stations, an onsite fitness center and so much more!

Gopher Sport is an Equal Opportunity / Affirmative Action Employer Male/Female/Disability/Veterans