CORE RESPONSIBILITIES AND TASKS
The Marketing Communications Specialist for the General Industrial Division of Sherwin-Williams Performance Coatings Group will be the central point of execution for demand generation and sales enablement related to a diverse range of industrial market segments, including but not limited to heavy equipment, appliance, sign finishing, transportation, container, metal fabrication, mirror and glass coatings, military, and powder job shops, for the Sherwin-Williams brand.
· Campaign Execution (New product launches, segment demand gen campaigns, promotions, trade shows)
o Manage and execute marketing communications initiatives including trade shows, advertising campaigns, annual sales meeting, collateral printing, association memberships, etc.
o Serve as a key member of divisional marketing team, interfacing daily with Product Management, Technical/Innovation Teams, Strategic Accounts, and Sales.
o Coordinate projects and requests and clearly communicate strategy, timeline and budgets for those projects to Creative Services and Digital Marketing teams.
o Manage localization and customization of campaigns for Quebec and Mexico to optimize impact.
o Measure campaign effectiveness and report to leadership and to peers in formal debrief sessions.
o Point person for new product launch meetings with Product management. Coordinate creation and distribution of internal and external new product launch announcements. Management of demo videos, and other promotional/sales support pieces as needed.
· Public Relations and Thought Leadership
o Support Manager of Marketing Communications and coordinate with Creative Services team to write press releases. Manage approval process through division. Support and coordinate release process either via wire service, email to target trade media list,either within team or using external agency.
o Update PR calendar.
o Collaborate with Digital Marketing team to ensure coordination of web site with external announcements.
- Coordinate syndication of thought leadership content across owned, earned, and paid media venues
- Work closely with sales organization to drive awareness and utilization of content, as well as ideation for new content (case studies, white papers, videos, etc).
· Internal communications
o Coordinate ongoing communications to field sales and technical teams, including webinars and email newsletters. Collaborate with Digital teams on best practices, content creation, and management of those tools.
o Direct management of SW Connections communities for teams by division and region. Lead training efforts and apply best practices across communities wherever possible.
o Support General Industrial sales meeting in North America as core team member.
o PowerPoint creation for customer meetings.
o Own event calendar for GI and communicate with leadership, sales, and marketing teams.
o Onsite booth coordination and project management at trade shows as assigned by divisional marketing team.
o Leadership of pre-show and post-show trade event followups, coordinating with digital, CRM, and sales teams to ensure leads are followed up on in accordance with SLA.
o Provide content and manage calendar for GI social media accounts.
o Collaborate with regional teams in EMEAI and Asia on content sharing.
o Support, publish, and syndicate content for GI web sites.
· Bachelor’s Degree
2. KNOWLEDGE & EXPERIENCE:
a. 2-5 years marketing communications experience.
b. Demand generation experience.
c. Trade Show experience.
a. Thriving in highly matrixed environment.
b. Self-starter with ability to work independently and communicate effectively with all levels of the organization.
Must be able to walk, write, and type on a frequent basis.
Must be able to lift and carry up to 50 pounds.
Must be able to climb and descend stairs.
Must be able to bend, carry, reach, push, and pull on an occasional basis.
Must be able to communicate verbally and in writing.
Employee must be able to tolerate non-toxic paint odors and be able to wear a respirator as required.
Employee must be able to operate a computer and communicate via telephone.
20% travel to other locations, meetings and/or seminars is required.
sexual orientation, gender identify, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, citizenship status, marital status or any other consideration prohibited by law or contract.
VEVRAA Federal Contractor requesting priority referral of protected veterans.