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Tuesday, November 13, 2018

Wells Fargo - Public Relations Lead (Communications Advisor)


Job Description
At Wells Fargo, we have one goal: to satisfy our customers’ financial needs and help them achieve their dreams. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.
Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.
Stakeholder Relations brings together teams responsible for engaging with the company’s critical stakeholders. Responsible for monitoring the current environment and developing comprehensive stakeholder strategies across various influencer groups, the team includes:  Corporate Communications, Government Relations & Public Policy, Investor Relations, Philanthropy, Community Relations and Diversity & Inclusion.
Reporting to a Wholesale Banking Corporate Communications Manager, this position will focus on promoting and protecting Wells Fargo’s reputation through creative storytelling and media relations, on behalf of Commercial Banking.  He / she will develop and execute the media relations strategy for the Specialized Industries Group and Government & Institutional Banking (GIB) within Commercial Banking, securing proactive media coverage, supporting executive advocacy, and providing crisis communications and reputation management.
This position can be located in San Francisco, CA, Charlotte, NC, or Minneapolis, MN and does not offer relocation assistance.
Specific responsibilities include:
  • Serve as a trusted advisor to senior executives on messaging, reputation and issues management, media relations, and crisis communications
  • Lead thought leadership initiatives and identify media opportunities for business leaders
  • Develop and implement strategic communications plans for multiple business lines that incorporate multiple channels, including external, internal, media, social, executive and owned
  • Write and edit a variety of complex and/or sensitive external communications including press releases, talking points, speeches, social media content and executive summaries
  • Create a master regional narrative, update on regular basis, and leverage with communicators and other stakeholders
  • Identify proactive external engagements to advance storytelling and best position executives and company
  • Seek opportunities to fully leverage internal and external channels to tell and amplify our story
  • Track and measure results of plan to ensure that results are in line with intended outcomes and business objectives
  • Develop and maintain solid working relationships with local and industry media outlets
  • Develop strategic responses to media inquiries and provide heads-up notifications to leaders as appropriate
  • Partner with peers and other Corporate Communications teams and across other business lines of Wells Fargo to ensure coordination, consistency, and efficiency of resources
Depending on the volume of applications received, this job posting may be removed prior to the indicated close date.


Required Qualifications
  • 7+ years of communications experience in one or more of the following disciplines: public relations, media relations or corporate communications




Other Desired Qualifications
  • Experience developing integrated communications strategies and plans that align with business objectives
  • Experience prepping and counseling senior executives for high profile/high stakes media interviews
  • Experience in crisis communications or issues management, particularly for a large-consumer oriented organization
  • Experience developing compelling content and leveraging multiple channels for creative storytelling
  • Experience building strong relationships and working across large organizations
Apply now

Monday, November 12, 2018

Medtronic - Brand/Marketing Communications Specialist

Careers that Change Lives 

As a Brand/Communications Specialist within the Restorative Therapies Group (RTG), Pain Therapies, you will be responsible for delivering marketing communications tactics that generate awareness, influence behavior and drive adoption of assigned therapies. You will be responsible for collaborating with product and therapy marketing teams to create effective, customer-centric communications that advance business objectives and deliver results. You will use your excellent relationship building and collaboration skills to sustain strong partnerships with your peers in RTG Communications.  In this role you will report to the Senior Manager, Brand/Marketing Communications.

A Day in the Life
  • Develop and implement integrated marketing communication tactics that facilitate the achievement of business objectives in support of promotional initiatives. Tactics include conference graphics, videos, and promotional materials; brochures; sell sheets; mailers; and digital media (web sites, social media, email).
  • Coordinate photo and video shoots to support product launches and campaigns
  • Track, measure, and analyze the results of communications tactics.Act as brand steward and support efforts in creating on-brand positioning, messaging, strategies and tactics for assigned therapies/products
  • Partner with therapy/product marketing colleagues to ensure the successful development and execution of tactics that are cost effective and produce measurable results
  • Manage projects, budgets, and vendors to ensure the timely, cost-effective delivery of high-quality, on-brand work.
  • Collaborate with peers in RTG Communications to continuously improve systems and processes, solve problems, and improve the effectiveness of the job or the business function.
  • Communicate across functions to share information, status, needs and issues in order to inform, gain input and support decision-making.
  • Build and sustain strong, collaborative relationships with business partners, and peers in functions including Legal, Clinical, Regulatory, and Marketing.
General responsibilities may include the following and other duties may be assigned.
  • Plans, creates, and produces marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives.
  • Produces informational material for the sales force and for communications media to reach maximum number of customers and prospects.
  • Evaluates and modifies promotion or advertising programs.
  • Prepares and/or approves all technical and artistic phases of the finished promotional material.
  • Consults with company management, product managers, sales department, and advertising agencies to develop and implement promotional plans and recommend sales philosophy, approach, and media.
  • May purchase promotional materials including, but not limited to, displays/signage/pre-packs, promotional printing, coupons, premiums, art, and photography.
  • May perform, coordinate, or oversee activities such as layout, sales kit preparation, display arrangement, internet promotions and sales outline writing.
  • May choose agency and source of placement.
Must Have: Minimum Requirements 
  • Bachelor’s degree in Marketing, Communications, or related field and at least 2+ years of Marketing and/or Communications experience 
  • Experience in developing, implementing, and measuring business-to business and business- to- consumer marketing communications tactics/programs, using multiple channels, including digital/social media.
  • Experience developing compelling promotional content for across channels, with a focus on digital media.
Nice to Have 
  • Knowledge of RTG therapies.
  • Digital marketing experience
  • Experience with medical technology/medical device industry
  • Excellent interpersonal skills to enable effective relationships across a variety of functions and with all levels of management and employees.
  • Experience successfully managing budgets and outside resources.
  • Strong oral and written communication skills.
  • Exceptional project management and organizational skills.
  • Ability to work with complex and sensitive information.
  • Ability to work independently and excel under pressure and tight deadlines.
  • Independent thinker

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Day in the Life section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Thursday, November 08, 2018

CBRE - Communication Specialist


The Communication Specialist are responsible for the tactical execution of media relations, social media and advertising, under the direct supervision of a PR Manager, Marketing Manager and/or Marketing Director, and with strategic oversight by the Sr. Director of PR for the U.S.

The Communications Specialist position requires a strong, working understanding of the media, an ability to effectively write for a news audience, including using the appropriate format, tone and AP style, as well as proper use of quotes.

While news writing is a primary skill required for the job, Communications Specialists must also be able to write effectively for a variety of internal and external audiences though internal newsletters, business memos, advertising, e-blasts and other communications vehicles.

Communications Specialists must also demonstrate a working understanding of social media, and be able to represent CBRE appropriately and in a timely fashion on social media.

Communications Specialists must have strong organizational skills and demonstrate excellent attention to detail at all times. Effective proofreading skills and a keen eye for formatting are critical in this position.

Communications Specialists must dedicate themselves to learning and understanding the commercial real estate industry, and should proactively engage with local market leaders and sales professionals to stay abreast of newsworthy activity that can be promoted through PR, social media and internal communications channels such as Big Wins.

Communications Specialists should also develop and maintain key reporter relationships in the local market.

Bachelor's degree (BA/BS) in English, Journalism, Communications, Marketing, or a related discipline from 4-year college or university, and a minimum of 2-4 years of related experience and/or training. Real estate experience is a plus, but not required.

Excellent written and verbal communication skills.

Strong organizational and analytical skills.

Ability to provide efficient, timely, reliable and courteous service to customers.

Ability to effectively present information.

Requires knowledge of financial terms and principles.

Ability to calculate intermediate figures such as percentages.

Conducts basic financial analysis.

Ability to comprehend, analyze, and interpret documents.

Ability to solve problems involving several options in situations.

Requires intermediate analytical and quantitative skills.

Intermediate skills with Microsoft Office Suite and Adobe Acrobat.

Decisions made with understanding of procedures and company policies to achieve set results and deadlines. Responsible for setting own project deadlines.

Errors in judgment may cause short-term impact to coworkers and supervisor.

US Company Profile

About CBRE (NYSE: CBRE): At CBRE, you are empowered to take your career path into your own hands. Enjoy workplace flexibility in a global organization with tremendous scale. Work in an inclusive and collaborative environment with supportive teammates. Come experience the employee advantage at CBRE.

CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

As a Fortune 500 worldwide leader in real estate services, CBRE’s more than 80,000 professionals provide exceptional outcomes for clients in 60+ countries. When it comes to real estate, CBRE sees potential everywhere. We turn scale into strength, expense into performance, and property into prosperity.

Tuesday, November 06, 2018

Minnesota State Career Opportunity - Communications Specialist

Communications Specialist

Institution:

ANOKA RAMSEY COMMUNITY COLLEGE
11200 Mississippi Blvd
Coon Rapids, MN 55433

Classification:

Information Officer 1 (Classified MAPE)

Responsibilities:

This position is responsible for professional work developing external marketing and public relations-communications materials to meet objectives and action items of Anoka-Ramsey Community College’s and Anoka Technical College’s strategic plan and marketing plan. The responsibilities of the position include serving as a project and tracking coordinator, creative writer for various promotional materials (print and electronic) that contain broad public interest and increase public awareness in the community served by Anoka-Ramsey Community College and Anoka Technical College. The incumbent serves as the coordinator for several college projects, and as a writer, social media content creator, website content editor, desktop publishing coordinator and print buyer. The incumbent coordinates the preparation and dissemination of public information through media press release, websites, social media, and digital signage. The incumbent works closely with graphic designers, marketing and public relations team and college leaders to prepare effective communications to meet the needs of target audiences.

Minimum Qualifications:

  • Bachelor’s degree in Journalism, Mass Communications, or related field
  • Excellent interpersonal and written communication skills
  • Thorough knowledge of methods and techniques of presenting to the public
  •  Knowledge of marketing, printing, editing, proofreading, print and electronic marketing and promotion
  • Microsoft office software sufficient to develop presentations, desktop publishing software sufficient to create/format publications
  • Ability to write persuasively and effectively to fit the communication medium and targeted audience
  • Ability to coordinate multiple projects and priorities simultaneously while meeting deadlines
Ability to represent the college to a variety of constituencies

Preferred Qualifications:

  • Web content management software knowledge
  • Event organizing experience
  • Knowledge of the college’s mission, vision, strategic plan and programs, and the ability to integrate information into marketing materials for targeted audiences
  • Knowledge of and interest in diverse culture and populations

Application Procedure:

This position is posted on the Minnesota Management and Budget (MMB) website from November 5, 2018- November 19, 2018. The Job ID is 27887.

Submit your resume and supporting information to the careers page on the MMB Career website.

Please note that paper and emailed applications will not be accepted. Incomplete applications may not be considered.

Apply now.

Monday, November 05, 2018

Bosch - Bosch Group Digital Marketing Communications Manager




Company Description

Bosch Building Technologies is a division of the Bosch Group, a global supplier of technology and services in the areas of automotive and industrial technology, consumer goods, and building technology.  Bosch Building Technologies is a supplier of equipment for the global electronic protection and communications systems industries.
Burnsville, MN is the headquarters for the Communications Systems Division of Bosch Security Systems. Our main activities include the Product Management, Development, Quality, Financial and Materials Management of the Business Unit Critical Communications Systems, Pro Sound and Public Address & Conferencing. With our premium brands: Bosch, Dynacord, Electro-Voice, RTS and Telex, we provide solutions that reflect our brand values for audio quality, and innovation.

Job Description

The Digital Marketing Communications Manager position is part of the global Marketing Communications team in the Business Unit Communications Systems, Security Systems division (part of The Bosch Group – a leading supplier of technology and services employing over 400,000 associates worldwide). The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Germany (Straubing), the Netherlands (Eindhoven) and the US (Burnsville, Minnesota).
As the in-house expert for digital marketing, you will work closely with colleagues and retail partners to design and implement an effective online communications strategy for our Professional Sound brand (Electro-Voice) and products (Portable Loudspeakers and Microphones) in North America. Digital marketing is an important focus area, and through this new role, you have the opportunity to establish your expertise, define an approach and have direct impact on business goals. Brand, product and regional scope will grow over time.
The main responsibilities of this position include:
The Digital Marketing Communications Manager is skilled in optimization of communications channels using data and insights. An in-depth analysis and understanding of the target audience(s) and personas will be the critical prerequisite to the effectiveness of digital activities. The ideal candidate is highly skilled in digital media, social media, is data driven and enjoys interacting with customers to best optimize campaigns. A passion for music and the MI industry is a strong advantage.
Digital communications planning and management
  • Executes in close collaboration with marketing colleague(s)
  • Develop plans based on defined business goals
  • Have an in-depth understanding of the target audience(s) and their communication needs
  • Instrument conversion points and optimize user funnels
  • Utilize strong analytical ability to evaluate end-to-end customer experience
  • Brainstorm new and creative growth strategies
  • identify clear campaign goals to ensure effective results-driven plan
  • Work alongside key accounts to define necessary steps to strengthen sales through online activities
  • Collaborate with marketing to create dealer landing pages and optimize user experience
    Online communications channel management
  • Leads as subject matter expert
  • Manage social media brand channels including ensuring accurate brand voice and personality is reflected in posted content, ads and responses
  • Monitor, listen and respond to EV fans on social media while engaging appropriate internal departments as needed
  • Collaborate with internal teams to respond to all social media / user reviews in an appropriate way and timely manner
  • Assists marketing / sales with optimizing product listings on marketplace websites (Amazon, eBay, etc.) and search engines
  • Be up-to-date with the latest trends and best practices in online marketing and measurement
    Develop and spread brand content
  • Leads as subject matter expert
  • Leverage existing content and customize as necessary for digital use
  • Create new content from customer interviews, live events and tradeshows
  • Captures and creates ongoing lifestyle imagery / videos for social media use – sets regular publishing schedule
    Execute digital campaigns and activities
  • Leads as subject matter expert
  • Use best online approaches including PPC, paid social, remarketing, lookalike audiences, A/B split testing etc. to achieve optimal results
  • Manage search engine marketing campaigns (Google AdWords, PPC, etc.)
    Track, measure, optimize
  • Leads as subject matter expert
  • Skilled in optimization of communications channels using analytics and data
  • Data-driven approach to online
  • Analyze / Identify trends and insights, and optimize spend and performance based on the insights
    Reporting and presenting
  • Leads as subject matter expert
  • Create effective presentations (PPT) and present to internal (peers, management) and external audiences
  • Be the internal subject matter expert for digital communications, measurement and analytics
  • Align with the marketing, sales and product teams to ensure impactful marketing results

Qualifications

  • Degree in Marketing or related field
  • 5+ years of digital marketing experience
  • B2B & B2C experience
  • Current certifications highly preferred (Google AdWords, Facebook Blueprint)
  • Experience in managing digital, event and content marketing programs
  • Proven curiosity for quantitative data analysis for measuring program effectiveness, forecasting and ROI
  • Superior communications skills, particularly in content writing and visual storytelling
  • Highly skilled in developing and leading presentations to internal and external audience to communicate digital campaign strategies, measurement / analytics and the steps to optimize the campaign
  • Exceptional ability to communicate effectively with multiple audiences, from senior management to entry level, internal and external
  • Detail and results oriented
  • Skilled at both planning and hands-on execution
  • Self-motivated to consistently meet and exceed objectives and take on more responsibility
  • Ability to think strategically and work independently
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Experience with direct-to-consumer ecommerce an asset
  • Ability to travel up to 20% annually visiting key accounts and attend conferences and events as requested (DJ Expo, Mobile Beat, roadshows, etc.)
Note: Majority of focus will be on the Electro-Voice brand and retail segment (portable speakers and microphones) for the North American market. This scope will expand over time.
Language(s): English (mandatory)

Additional Information

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives
  • FIRST Robotics
         (For Inspiration and Recognition of Science and Technology)
  • AWIM
         (A World In Motion)
  •  

Friday, November 02, 2018

CaptionMax - Marketing Coordinator


Company Overview
Captionmax is one of North America's largest full-service media accessibility companies. We provide closed captioning for prerecorded media and realtime events, subtitling and localization services, video description, and specialized scripts. Our clients range from the biggest names in media and entertainment, large corporations, education institutions and government entities. Currently, we have over 100 employees spread across our three offices in Minneapolis, Los Angeles and New York.
Position Overview:
Do you have a passion for design and finding creative marketing solutions that drive engagement both internally and across a diverse customer base? If so, we want to hear from you.
Captionmax is seeking to add a full-time, salaried Marketing Coordinator to its marketing team in Minneapolis. This position will lead the development of a wide range of marketing initiatives including, blog posts, sales proposals, social media, brochures, email campaigns, presentations, and internal corporate communications. The Marketing Coordinator will collaborate with the sales and marketing teams to develop and execute multiple marketing strategies and will have exposure to all levels of the organization, from operations to the executive team. The ideal candidate will be a self-starter with the ability to manage multiple projects simultaneously with clear and effective communication skills (both verbal and written).
Qualifications
  • Bachelor’s degree or equivalent education and 1+ years of marketing experience preferred
  • Self-starter who is able to work independently to achieve departmental goals in a fast paced work environment
  • Expert communicator with the ability to write in a clear and concise manner
  • Comfortable interacting with a variety of stakeholders (e.g., Marketing and Sales teams)
  • Comfortable managing external and internal resources
  • Strong project management skills with technical and business acumen
  • Excellent organizational, analytical and planning skills with great attention to detail
  • Proficient in Microsoft Office suite
  • Ability to be flexible and work under changing priorities; comfortable with ambiguity

Thursday, November 01, 2018

Nemer Feger - Account Executive, Media Relations

ROLE:    Account Executive, Media Relations emphasis

This person will report to the SVP of Marketing and the Media Relations Director

Responsibilities
  • Act as daily liaison between the agency and client, accurately interpreting the client needs
  • Strategize innovative ways to build client brands
  • Prepare and present client proposals
  • Develop and implement public relations, marketing and social media strategies
  • Work with various agency departments to move projects through on behalf of the client
  • Manage day-to-day projects necessary to ensure completion of communications initiatives
  • Write press releases, case studies and other communications materials
  • Pitch press releases and feature story ideas to journalists across print, broadcast and online mediums to interest them in covering our clients’ stories
  • Coordinate and facilitate media interviews with our clients, that at times include working early mornings, evenings and weekends
  • Work and attend client events
  • Monitor media coverage and report results to the wider team and clients
  • Create and deliver detailed publicity recap reports for clients
  • Handle and/or support clients’ social media accounts
  • Brainstorm fresh ideas for campaigns with the PR team

Key Skills
  • Communication - excellent written and spoken English skills
  • Copywriting skills – looking for creative writer who adheres to AP Style, uses correct grammar and spelling, and is a spot-on proof-reader
  • Strong interpersonal skills – approachable, friendly, respectable tone
  • Strong understanding of local media landscape, current events and pop culture
  • Flexibility – being willing to step in and help when needed

Qualifications
·         3+ years of experience in public relations, marketing or communications field
·         Bachelor’s degree in public relations, marketing and/or communications
·         Must have reliable transportation



To apply, please send resume, cover letter and writing samples to chad@nemerfieger.com


Xcel Energy - Communications Assistant Job


Are you looking for an exciting job where you can put your skills, talents and education to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow?  A professional position at Xcel Energy could be just what you’re looking for.


Position Title: Communications Assistant

Summary

The primary purpose of this position is to develop and create print and visual presentation materials for corporate and external audiences in support of key communications and business unit goals and the Xcel Energy brand typically in limited scope projects. In addition, this position will support staff with customer touch points including PR and social media campaigns, events, and marketing collateral along with various communications and marketing tasks, which will vary, but may include presentation decks, research, minimal copy writing, etc. This position will also be responsible for management of small communications projects and report maintenance.

Essential Responsibilities

  • Assist Communications team in creating messages, collateral and design services.
  • Work with the Communications team on limited scope projects that may include social media posts, web content, employee communications, marketing and other activities that meet reputational and/or business unit goals.
  • Support multiple Communications leads and assisting in all aspects of communications project planning and management, including: coordinating creation and revision of collateral, invoice processing and tracking, identifying and solving process issues, tracking budget detail. 
  • Coordinate special communications projects upon request including: organizing and participating in special promotions, trade shows, seminars, training presentations, and customer and vendor visits/presentations.
  • Support department staff with administrative duties such as expense reports, ordering supplies, setting up meetings, travel arrangements, vendor contracts, etc. on an as needed basis.
  • Handle other duties as assigned.

Required

  • 1 year of experience in communications and a bachelor’s degree with an emphasis in communications, journalism, marketing or equivalent field.
  • Excellent oral and written communication skills.
  • Good interpersonal skills and ability to work on project teams.
  • Must have good skills in MS Word, Excel and PowerPoint


_______________________________________________________________________________________________

As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.
   

Posting Notes:  MN - Minneapolis || MN - Minneapolis || United States (US) || Corporate Secretary & Exec Svc || 71225:Strategic Communications Corp || Full-Time || Non-Bargaining ||

Requisition Number: 16370
Equal Opportunity Employer: Minority/Female/Disability/Veteran
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com


Nearest Major Market: Minneapolis

Job Segment: Communications, Marketing Communications, Sustainability, Gas, Marketing, Energy  

Monday, October 29, 2018

Kemps Ice Cream - Social Media Community Specialist

Job Description 

Manage social media community engagement across the DFA Fluid Milk and Ice Cream division’s social channels. Be the voice of our brands with our online communities.
Duties and Responsibilities:
  • Actively manage social communities for all key brands. Monitor social conversations on all social channels and engage with consumers. Brands include Kemps, Cass Clay, Oakhurst, Guida’s, Sweet Me, Top the Tater, and Live Real Farms
  • Ensure that all brand standards and appropriate messaging are maintained across all platforms
  • Increase fan engagement by facilitating discussions; participate in real-time community conversations on behalf of the brands
  • Collaborate on monthly content calendars; assist in social content ideation
  • Assist in various marketing tasks when required (e.g. shipping merchandise, mailing coupons, providing promotional support, etc.)
  • Track, analyze, and report online community activity


Required Minimum Qualifications:
Education and Experience
  • Bachelor’s Degree in Communications, Marketing or similarly related field
  • 2-4 years work experience in social media, communications or content marketing
  • Experience in community management required
Necessary Knowledge, Skills and Abilities
  • Excellent written and verbal communication skills
  • Proactive and organized
  • Must be a good story teller
  • Strong copywriting skills
EEO/AA/Female/Minority/Disabled/Veteran

Apply now.

Donaldson Filtration - Director, Strategy and Marketing

Job Number:

1801528 
 

Description

 
If you have talent, initiative, and a desire to join a thriving global company with a wealth of career opportunities, you can make a world of a difference at Donaldson, a leading provider of filtration solutions. Our culture is based on the strong values of integrity, respect, and commitment. Click on this link to learn more about a career at Donaldson: https://youtu.be/9Ez8p0IWBS4?list=PL0EBCCEBBFB532527
 
Seeking a motivated and talented individual for the position of Director, Strategy and Marketing at the Bloomington headquarters of Donaldson Company.   The Strategy and Marketing Director will lead the development and execution of the company’s strategic planning process, market intelligence framework, integrated marketing planning, strategic pricing initiatives and digital transformation roadmap. This leadership role will support the executive team in identifying potential new growth opportunities, acquisition targets, and new markets for the company.  They will work with various entities and businesses within Donaldson to drive accelerated growth and profitability by executing the strategic priorities of the company.
 
 
Primary Responsibilities (with estimated time allocation):
 
40% - Strategy and Planning
  • Responsible for managing the strategic planning process at the Corporate level and for the global Engine and Industrial businesses.  Leads process development and refinement, market intelligence, and plan development with businesses and entities around the world.
  • Develop and propose business strategies and tactics in coordination with the regional and global business leaders.
  • Develop business plans for potential new growth opportunities and acquisition strategies to supplement our organic growth plans.
  • Build and manage a high-performing market intelligence team to support the strategic planning process.
  • Conduct assessment of market and industry attractiveness, competitive advantage, market share, competitor analysis and value chain analysis.
  • Actively identifies and researches target market segments in order to assess/prioritize the best opportunities for growth.
  • Monitor economic, market and competitor activities for the business.  Coordinates research efforts with global and regional strategy and marketing leaders.
 
40% - Marketing Leadership
  • Drive all phases of our digital strategy across business units and around the world.  Leads the development and execution of our digital roadmap, including digital asset management, global website, eCommerce platform, marketing automation, CRM, social media and analytics tools.
  • Champion and represent voice of the customer. Drive continuous improvement in the customer experience and journey. Identify, measure and manage key customer experience and satisfaction/loyalty metrics.
  • Develop, implement and manage product and marketing plans, merchandising and promotional programs, catalogs and integrated marketing communication plans to drive the sales and profit objectives of the company.
  • Develop relationships with key decision makers to understand business potential and identify how to deliver a differentiated value proposition to the market.
  • Develop and implement global product brand strategies for existing and new product lines that enhance global market share and drive customer acceptance.
  • Build brand awareness and brand equity through the implementation of a cohesive brand strategy globally.
  • Lead market research initiatives that provide comprehensive market insights, competitive intelligence, brand positioning, customer needs analysis and future business opportunities. 
  • Lead strategic pricing analysis and initiatives that drive growth and optimize profitability in the organization.
 
20% - People, Technology and Budget Management
  • Work collaboratively with business unit, regional and functional leaders to align team priorities and project staffing with the strategic objectives of the company.
  • Collaborate and coordinate with international colleagues to globalize the strategy and marketing function.
  • Build a world-class strategy and marketing organization.  Hire, develop and lead a high-performing team.  Team currently consists of 5 direct reports and 25+ indirect reports.
  • Develop the Marketing Technology (MarTech) roadmap to drive our digital strategy.
  • Manage vendors, agencies and external partners to deliver projects on-time and on-budget.
  • Prepare and manage annual strategy and marketing budget.

Candidates most successful in this role possess:

  • Bachelor’s degree Technical, Finance or Marketing - MBA strongly preferred.
  • 10+ years’ experience in strategy, marketing, product mgmt, pricing or related function
  • Multi-cultural and international experience, preferably in a B2B environment
  • Proven ability in strategic planning, market intelligence, marketing and pricing
  • Track record of leading an organization wide multi-year strategic planning process
  • Strong communication skills – written, oral and presentation
  • Ability to plan, organize, multi-task, meet deadlines, and adapt to changing priorities
  • Ability to build partnerships cross-functionally and globally, and work collaboratively with key business leaders in Donaldson
  • Ability to assemble and lead a high-performing team to deliver on the needs of the business