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Wednesday, January 24, 2018

Winona State - Assistant Athletic Director for Events & Ticketing

Event Management
Improve game environment, establish all policies and procedures to insure a positive game environment for all home athletics events which will work to guarantee a positive experience for both Winona State student athletes, fans, and visiting teams. Some areas of responsibility include: hiring and scheduling staff workers, tickets, facility set-up, selecting and scheduling ball kids, hiring and scheduling officials, liaison with visiting teams and officials, developing event check lists & protocols, and developing and maintaining group contacts.

Athletic Ticket Sales
Supervise all athletic ticket sales for football, soccer, volleyball, gymnastics, basketball, and any other ticketed events. Serve as primary sales and marketing director for season and general ticket sales. Develop and implement an annual strategy to increase ticket sales. Develop strategies for better servicing our present ticket holders and expand season tickets in other sports. Negotiate necessary contracts for ticket software packages that best serve the athletics department, including a means by which tickets may be sold on-line to our customers.

Marketing and Promotion
Coordinate marketing and promotions of athletic teams through traditional media and social media (web site, radio, TV and newspapers). Construct advertising campaigns and selected areas of media planning. Manage the use of all in-kind advertising for the department. Coordinate tracking of contracted spots between sponsors and our radio, TV and newspaper outlets and game-day programs.

Corporate Sponsorship
Development and maintenance of corporate relationships and fulfillment of corporate sponsorship agreements. Works to identify and solicit new corporate sponsors, and works with suite marketing and sales. Oversee sponsor and season ticket holders' tickets and parking allocations for regular and post-season play. Coordinate and update all sponsor signage needs.

Social Media/Brand Manager
Act as the department's lead person in developing the Warrior Athletics brand through social media, trademarks and printed materials. Ensure department style guide is strictly adhered to by all internal and external constituents. Manage the department's merchandise and licensing agreements by negotiating a contract with outside groups who specialize in this area. Work closely with the legal department on campus to ensure compliance with specifics of contracts that are signed. Track revenue generated.

Minimum Qualifications:
  • Master's Degree in Educational Leadership, Sports Management or related field.
  • Two years of experience in an NCAA athletics department or conference.
  • Experience in game environment and community engagement areas.
  • Knowledge of NCAA, WIAC, and/or NSIC rules and regulations.
Preferred Qualifications:
  • Have experience in Intercollegiate Athletics to understand the areas of game management, scheduling and planning.
  • Have knowledge and understanding of NCAA, NSIC, and WIAC rules in order to work with compliance, recruitment of student-athletes, and equity in athletics issues.
  • Possess computer skills for word processing, data bases and spreadsheets, and ticketing software.
  • Demonstrated abilities to supervise and manage staff.
  • Have strong verbal and written communication skills, as well as interpersonal and organizational skills.
  • Experience in sales and revenue generation.
  • Experience with social media platforms such as Facebook, Instagram, Snapchat, Twitter, Periscope, etc. and their uses as it applies to intercollegiate athletics.
Application Procedure: Apply Online:

A complete online application will include:
  • A cover letter which addresses the qualifications listed previously;
  • Curriculum Vitae/ Resume;
  • Transcripts (undergraduate and graduate);
  • Contact Information for at least 3 references, with addresses and telephone numbers.
Apply now.