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Friday, February 02, 2018

Land O’Lakes - Communications Manager


The Corporate division encompasses the core operational support for all Land O’Lakes businesses. It includes Corporate Strategy, Corporate Communications, Land O’Lakes Foundation and Community Relations, Finance, Law, Member Relations, Facilities, Event Strategy, Security, Human Resources, Information Technology, Corporate Marketing and Government Relations.


Job Description and Qualifications


The Communications Manager is a highly skilled consultant and strategist with exceptional skills in creative, strategic story-telling for a variety of channels and audiences. This role works in partnership with a cross-functional team of communicators, marketers and functional leaders to surface stories and produce content that achieves business objectives in ways that protect and enhance the reputation of Land O'Lakes, Inc. and its subsidiaries.
The Communications Manager brings the most strategic storylines of the organization to life in ways that drive greater alignment/understanding, compel increased engagement, evolve perceptions and change behaviors. The ideal candidate for this role has proven, exceptional writing and story-telling experience and experience writing and significant experience producing content primarily for both earned and financed online channels including social media.
  • Manage relationships with diverse stakeholders. Engage with leadership and business teams to thoroughly understand issues, identify creative communication solutions and successfully advance communication/content recommendations. Make connections across the enterprise. Counsel leaders at all levels of the organization on effective creative content approaches to achieve objectives.
  • Gather and apply insight. Gain deep knowledge of audience needs and attitudes--internal and external. Identify and segment audiences appropriately and identify appropriate creative content solutions for each audience's needs.
  • Gather and apply best practices. Craft content strategies for appropriate channels, matching business objectives with creative content and story-telling approach--from simple to highly complex--that contribute to improved business performance.
  • Advance multi-channel creative communication solutions targeted to effectively address different audience segments / needs.
  • Apply story-telling expertise to develop stories/content that compel key audiences to think and feel differently about us and take action (if warranted). Craft and share content/stories appropriate to variety of channels--from websites and social media, to print reports, to speaker remarks and presentations to video. 
  • Measure content effectiveness and continually refine creative content approaches to drive results. Develop and establish effective metrics, in line with industry best practice, to measure creative content aligned to business objectives and adjust approaches as needed. Demonstrate return on communication investment. Apply learnings from initiatives to future communication planning.  
Required Education:
  • 4 year degree
Requirements (Preferred):
  • Masters in communication or business preferred.
  • Thorough understanding of communications principles and practices.
  • Ten years of directly-related experience in communications.
  • Experience working in a highly diverse, 10,000+ employee organizations with multiple locations.
  • High comfort level and proven record of consulting, advising and collaborating with multiple stakeholders at all levels of the organization, including executive level leadership.
  • Strong business acumen and executive presence with a demonstrated ability to counsel executives and other leadership.
  • Demonstrated success navigating large and highly matrixed organizations.
  • Excellent networking and relationship building skills and confidence interacting with media, diverse work styles, levels and functions.
  • Able to handle highly-sensitive information using discretion and integrity.
  • Outstanding verbal, written communication and presentation skills; able to clearly articulate complex issues and formulate recommendations to a wide variety of audiences.
  • Strong conceptual thinker able to think beyond the boundaries of his/her immediate responsibilities, function and business to those of the entire enterprise.
  • Strong organizational and project management skills that support delivering multiple priorities.
EOE M/F/Vets/Disabled. Land O’Lakes, Inc. enforces a policy of maintaining a drug-free workforce, including pre-employment substance abuse testing.