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Wednesday, March 07, 2018

Anderson Corporporation - Social Media Specialist

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Description
POSITION PURPOSE
The Social Media Specialist will drive engagement with targeted virtual communities by updating, maintaining, creating and expanding the corporation’s social media and digital platforms, and work to amplify the divisional marketing teams’ social media campaigns. This role provides creative, forward-thinking communication support that attracts and engages audiences to enhance and support Andersen’s corporate image, values, reputation and brand position. Must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any complaints or criticisms posted on social media. Must be able to understand social media platforms/channels and identify emerging opportunities.
  • Build and execute social media strategy through research, benchmarking, messaging and audience identification that’s in keeping with, and support of the corporation’s overall communication objectives. Build meaningful connections and encourage community members through dialog and messaging.
  • Write, develop and strategize online content production and scheduling. Create and implement integrated social media plan and editorial calendar. Generate, edit, publish and share content daily (original text, images, video and HTML) that encourages targeted audiences to take action and engage with Andersen. Develop and/or revise text for other venues, including online communities, press releases, web articles and blogs.
  • Moderate user-generated content and messages appropriately, based on company and community policies. Assist with crisis management and negative communications. Collaborate with other departments to respond to issues that may arise in public-facing channels in a timely manner. Always work to protect, manage and build Andersen’s image and reputation as an industry and community leader.

  • Continuously improve by capturing and analyzing the appropriate social data/metrics and insights, and then acting on the information. Track and analyze analytics reports to gain insight on traffic, demographics and effectiveness; utilize this information to positively affect future outcomes. Prepare and present reports to update internal staff on usage statistics and influence reach.
  • Maintain company social media pages and profiles. Monitor and analyze social media trends and best practices. Help keep Andersen’s corporate social media engagement strategies effective and relevant.
Qualifications
  • Bachelor’s degree in communications, integrative public relations, marketing or related field
  • 4+ years of experience in digital marketing and social media
  • Strong familiarity with the business application of social media platforms (Facebook, Twitter, YouTube, Instagram LinkedIn, etc.)
  • Knowledge of project management and web design best practices
Job:
Human Resources
Location:
Oak Park Heights, MN US
Organization:
Andersen Corporation