Salem Media Group - Promotions & Event Manager

Description

Salem Media Group in the Twin Cities is looking for a dynamic and creative Promotions and Event Manager that will make a full contribution to the success of the Marketing/Promotion, Programming, and Sales departments by being an effective team member, assist in the execution of station promotions and events from inception to completion; assist and coordinate different outside marketing plans, and assist with our client’s social media initiatives. We are looking for someone who can create a “buzz” and help deliver the Salem mission throughout the Twin Cities.

Responsibilities:

• Oversee all promotions and marketing efforts for AM 1280 The Patriot, AM 980 The Mission, Business 1440, Wellness Radio 1570, and digital only theFishTwinCities.com. This includes on-air, on-line, and on-location promotions, and it also includes all aspects of marketing the brands, in all forms, on all platforms.
• Generate specific promotional strategies to grow the brands. This requires coordinating with personnel in the department to plan and execute these strategies and to measure their success.
• Work with the Operations Manager and Multimedia Sales Manager to identify and develop revenue-generating promotional opportunities.

• Plan and execute all aspects of station events for all four stations, including:

• Prepare promotional strategy outlining timelines and deadlines for marketing elements, registration, etc.
• Oversee registration process, send updates to team, track pacing
• Prepare event timeline, sponsor timeline, and program clock
• Schedule staff and ensure all day-of responsibilities are covered
• Create sales recap
• Pursue new opportunities to grow the stations’ presence in cross-platform arenas, specifically, mobile, web, and social media with the Digital Audience Specialist.
• Assist the clusters efforts with social media on Facebook, Twitter, and Instagram.
• Run weekly promotions and marketing meetings for the radio station cluster.
• Create and edit cluster newsletters and press releases when needed.
• Coordinate relationships with national ministries and oversee execution of national promotional campaigns with local promotions staff.

Qualifications:

• A minimum of two-years of promotions/event marketing experience.
• The flexibility to work nights and/or weekends is crucial
• Understanding of radio promotional and programming strategy and online and social media marketing.
• Excellent interpersonal skills.
• Innovative and strategic thinker.
• Organized individual with the ability to multi-task in a fast paced work environment
• Strong computer skills required including writing, web development, and photo editing and presentation design.

Salem Media Group offers a competitive salary and a comprehensive benefit package.Please visit our website for more information about Salem Media Group at www.SalemMedia.com. No Phone calls please. Salem Media Group is an equal opportunity employer.If you possess these qualifications and Salem Media Group sounds like the company for you, please upload a well-written cover letter with salary requirements and resume when applying online.

Qualifications

Experience

Preferred

2 years: Minimum of two years promotions experience