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Tuesday, June 19, 2018

Mid-America Festivals - Public Relations Intern


Mid America Festivals, producers of the Minnesota Renaissance Festivaland Trail of Terror, is interviewing candidates for a Public Relations Intern. The position will include supporting the Director along with individual projects.
Projects may include but are not limited to:

  • Media Relations: Preparing marketing materials including; writing press releases, contacting local media and creating a press kit. Work with local media on site for TV and Radio interviews, Photographers, etc. Check-in and communicate with the Media gate, on a daily basis.
  • E-Newsletters / database management: Oversee and manage local email database. Includes segmenting audiences and identify/implement strategic eBlast promotions. Develop strategies for email gathering and optimizing eBlast stats. Create and write email blasts and newsletters.
  • Blog: Work with staff, entertainers & artisans to solicit material for the Festival blog. Responsible for the overall management of the blog (Wordpress platform), which includes creation of new blogs, managing comments, as well as industry outreach to incorporate guest bloggers. Live blogging from local events and leveraging social media to drive traffic to blog.
  • Facebook: Grow our Facebook fan base and engagement to help spread visibility and awareness. Creating and incorporating a content calendar in conjunction with festival events calendar to help promote events, promotions, artisans, entertainers and community involvement.
  • Twitter: Grow base of followers on Twitter to help spread visibility and awareness. Leverage online fan base while doing targeted outreach to drive attendance to events and help promote the festival through strategic use of hastags, trackable linking and targeted search. Other responsibilities include live Tweeting for events and promos, as well as growing online partnerships and reputation management.
  • LinkedIn: Increase followers of company to help spread visibility and awareness of the festival.
  • YouTube: Work with departments to obtain videos for YouTube channel.
  • Pinterest: increase followers of our business page, create content to increase ticket sales and traffic to our website.
  • Copywriting: Write copy for promotional material, website, social media etc.
  • Complaints/customer service: Help handle Renaissance Festival and Trail of Terror complaints from social media, email, and call-ins. Create a database, work with department heads and bring problems to an ending solution.
  • Secondary Events / Community Outreach: Help with creating an event calendar and organize all aspects of the secondary events, including entertainment, booth set up, etc.
  • Theme Weekend Coordination: Help with planning the Festival’s special event weekends such as Highland Games, Chocolate and Wine Festival, 5K Run, Longbow Competition, Pet Fest, & Fairy House Competition. Securing sponsors, vendors and competitors for all of the weekend events.
Qualifications: Strong oral and written communication skills, multi-tasking, organizational skills, outgoing, good computer knowledge with Microsoft Office, excellent interpersonal skills, ability to handle a variety of tasks simultaneously and respond well to pressure and deadlines.
Experience and Education: Experience in public relations, social media, marketing, customer service and event planning a plus.
Hours:
  • Full-time
  • Office Hours: Monday-Friday 8 hours/day
  • Some evenings and weekends will be required pre show: June - August
  • 6 days/week including weekends during show: August - October
Pay: Hourly
Attire: Workday casual in the office

Apply now.