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Friday, July 13, 2018

Uponor - Content and Social Media Specialist

The year 2018 marks Uponor's 100-year anniversary. Our success is built on strong partnerships with our customers and stakeholders in the past, present and future.
Uponor is a leading international systems and solutions provider for safe drinking water delivery, energy-efficient radiant heating and cooling and reliable infrastructure. The company serves a variety of building markets including residential, commercial, industrial and civil engineering. 

Uponor employs about 4,000 employees in 30 countries, mainly in Europe and North America. In 2017, Uponor's net sales totalled nearly €1.2 billion. Uponor is based in Finland and listed on Nasdaq Helsinki. Uponor builds on you -
Job Description Summary:
The Digital Marketing Content and Social Media Specialist is responsible for writing creative content to use across digital platforms and managing Uponor North America social media. Key responsibilities include creating engaging digital content for use on websites, email marketing campaigns, blogs, landing pages, and social media, monitoring social media presence and developing content and social media strategies. This role will also conduct content audits, ensure content is search and SEO-friendly and assist with uploading content in Sitecore CMS. This role will partner across the organization to ensure content is accurate and aligns with organizational strategy and marketing goals.
Job Description:
Write engaging content for use across digital marketing channels, including websites, email marketing campaigns, blogs, landing pages and social media while adhering to brand and digital standards. Ensure content is search and SEO-friendly.
Manage social media presence and day-to-day communications across social media platforms, including Twitter, Facebook and Instagram. Monitor and engage in relevant social discussions while working across departments to ensure alignment with organizational strategy and marketing message.
Collaborate with Content Development Manager, Marketing Automation Specialist, segment teams and departments across the organization to develop content and social media strategies designed to improve the customer experience. Leverage content audits, reporting dashboards and analytics to inform content strategies and track results.
Assist in the development and maintenance of the online user experience as it relates to content and UX design. Work closely with Web Content Specialist to update content within Sitecore CMS.
Work cross-functionally or with other workgroups to ensure collaboration on shared goals. 
Seeks out opportunities to contribute to the business success through proactive involvement in team initiatives.
  • Requires a Bachelor's degree in Marketing, Communications, Advertising, Creative Writing, Journalism, or equivalent degree.
  • 5 years of related experience; 2 years in social media, advertising or digital content writing required.
  • Knowledge of AP writing style, SEO/SEM, and Sprout Social or comparable social media monitoring tool preferred.
  • Prior experience in Writing, Editing, Communications, Marketing, Social Media or similar is required.
  • Must use an effective and approachable communication style to engage others and build credibility and rapport.
  • Must be self-starter, goal oriented, and take initiative to achieve objectives.
  • Must be a strong team player.
Apple Valley
Time Type:
Full time Apply now.