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Friday, September 21, 2018

Ability Network - Manager of Marketing Automation

Overview

The Manager of Marketing Automation has two primary responsibilities within the marketing team: 1) to manage marketing automation programs including the design, build, execution and optimization of customer and prospect campaigns, and 2) to work closely with members of the marketing team as a key strategic contributor to deliver highly effective lead generation, customer nurture and demand generation SEO programs that positively impact ROI. This role will collaborate with the team to adopt industry best practices with regards to digital automation to help consistently meet and or exceed mutually agreed upon Key Performance Indices (KPIs). The role will leverage analytic data to develop programs and campaigns that nurture sales prospects to create greater velocity through the sales pipeline. The role will interact with key departments within the organization, including Sales, Sales Operations, Product Development and Customer Support. In this role, the Manager of Marketing Automation will adopt industry best practices, as well as work toward establishing new industry best practices at ABILITY and then share these with the B2B marketing community at large.

Responsibilities

Primary responsibility for co-developing, in partnership with the Market Management, Creative and Content teams, all marketing automation content, CTA’s and conversions to meet marketing team KPI’s for lead generation.
  • Demonstrate a strong understanding of B2B digital marketing, lead and demand generation
  • Successfully design, deploy, maintain and optimize lead generation, demand generation and customer nurture programs using marketing automation software
  • Perform demand generation tasks such as creating landing pages, templates, forms, etc.
  • Test and QA marketing automation programs to ensure quality
  • Conduct A/B and multivariate testing on subject lines, creative and copy tests to continually improve ROI
  • Be highly proficient and “power-user” of our CRM and marketing automation technologies
  • Develop and maintain program performance reports, tracking and analysis of programs
  • Transform ABILITY’s lead and demand generation marketing efforts across all channels, implementing best practices and using data and insights for continued success.
  • Serve as the primary SEO point person, manage our SEO partners/agencies and interpret data, identify key findings, and make recommendations based on those findings for future SEO efforts
    • Implement and own an SEO strategy which builds brand and creates revenue growth thru lead and demand generation utilizing PPC, web traffic, social and email
    • Champion and lead on/off page SEO content marketing strategies- Develop testing and optimization processes to continually improve efficiencies, program performance and competitive advantages
    • Work with key internal stakeholders, influencers and ABILITY Marketing Communications team to create and refine compelling content for distribution across all channels utilizing SEO and PPC techniques
    • Continuously improve SEO by capturing and analyzing the appropriate organic traffic metrics, quantitative data, general insights, and best practices, and then use analytical skills to interpret various sources of data into actionable initiatives
    • Implement SEO best practices to enhance and optimize the delivery and performance of content by choosing the appropriate delivery channel including audience segmentation, formats, and testing. Ensure content optimization and relevance to increase content ranking in search engines.
    • Create titles, meta titles, descriptions, and meta descriptions for pages and page content
    • Optimize keywords for organic and referral search traffic to increase organic page rankings
    • Quantify and report incremental traffic and revenue earned from new SEO initiatives

Qualifications

Minimum Requirements
  • Bachelor’s degree or equivalent combination of education and 10+years of digital marketing experience required
  • Experience working with industry standard tools for data gathering, tracking, and collaboration; such as Google Analytics, Google Keyword Planner, Google Search Console, SEMRush, Microsoft Excel, and the Google Drive Suite
  • Google Analytics Certification
  • Must have proficiency in leveraging SEO skills: technical SEO (tags, UI/UX), link building, social media, content marketing and landing pages
  • Results driven and able to work independently to achieve set goals in a fast paced environment
  • Experience working in an email marketing automation tool, Marketo preferred but other automation tools such as Pardot, HubSpot etc. acceptable.
  • Comfortable interacting with a variety of stakeholders (e.g., Marketing and Sales teams)
  • Strong project management skills with technical and business acumen and proficient in Microsoft Office suite
  • Effective and clear written and verbal communication and presentation skills
  • Excellent organizational, analytical and planning skills with great attention to detail
  • Self-motivated and directed with the ability to manage multiple tasks
  • Ability to be flexible and work under changing priorities; comfortable with ambiguity
Travel: 5%

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Thursday, September 20, 2018

Mosiac - Communications Specialist

Are you our next Communications Specialist?
We are currently seeking a Communications Specialist out of our Plymouth, Minnesota location. The Communications Specialist will participate in the development and execution of communications initiatives and activities for Mosaic. This role will work with the global public affairs team and various stakeholders to ensure consistent messages are deployed across internal and external channels to support Mosaic’s mission and strategic priorities.
What will you do?
  • Participate in the development and execution of communications for internal and external use across multiple channels. Responsibilities will include managing an editorial calendar, managing and developing content for Mosaic’s corporate social channels, developing communication plans and support for corporate pursuit stories, developing internal and external website content, managing and monitoring the health of Mosaic’s North American eScreen network and providing basic image editing and design support.
  • Support and/or manage large projects, such as: Mosaicco.com redesign; annual State of the Business Report and associated Sustainability Report
  • Miscellaneous Public Affairs duties as assigned.
What do you need for this role?
  • Bachelor's degree required with a major in Communications, Journalism, English, Public Relations or related field
  • 3+ years of experience in a public relations agency or communications department required
  • Heavy familiarity with and use of social media; previous experience managing social networks
  • Strong writing and editing skills required
  • Microsoft Office Suite required
  • Experience with Adobe Creative Suite a plus
  • Must have the ability to craft communications for a variety of stakeholders
  • Strong verbal and written communication skills, including excellent  facilitation and listening skills
  • Strong interpersonal and relationship skills
  • Well-organized with superior follow-through and attention to detail
  • Demonstrated analytical, critical thinking and decision making skills
  • Strong attention to detail
  • Ability to adapt to a continually changing business and work environment
  • Ability to resolve complex issues and handle multiple deadlines and priorities
  • Must demonstrate sound judgment and decisiveness
  • Ability to travel within the U.S., Canada and elsewhere as needed
Mosaic is an Equal Opportunity Employer that values the strength diversity brings to the workplace.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status.
Mosaic participates in the US E-Verify program.
We Help the World Grow the Food it Needs - Apply today and join our team!
Thank you for your interest in opportunities with The Mosaic Company.  Click Here to join our Talent Network and get notified of future openings!

Wednesday, September 19, 2018

Public Relations & Social Media Manager- MentorMate, Inc

Description

Position at MentorMate, Inc.

MentorMate is seeking a Public Relations & Social Media Manager to join our digital marketing team.  In this role, you will work to increase MentorMate’s brand awareness and engagement through public relations and media outreach, social media strategy, overseeing local partnerships, and executing our hosted events. You will act as our brand ambassador, responsible for building a network of relationships with our target markets, clients, and other key influencers.
This position will lead our awareness efforts through a combination of strategic planning and daily tactical execution - including writing and publishing on social media platforms. As such, ideal candidates should possess both a strategic knowledge of public relations and social media, and also the hands-on experience and ability to run programs across a broad range of communication distribution channels.
In this role, you will be expected to exhibit the enthusiasm and willingness to learn about our industry and the verticals we serve. This position requires a high level of writing proficiency,  creativity, collaboration and the ability to use data-driven insights to guide ongoing initiatives.
Responsibilities
  • Provide direction for MentorMate’s public-facing communications
  • Seek out and cultivate relationships with potential partners, local organizations, and industry professionals to garner brand loyalty and advocacy
  • Manage media inquiries, requests and build relationships with industry journalists and thought-leaders; create, execute and monitor PR campaigns
  • Manage all public relations assets and archival processes
  • Manage local event discovery, registration and speaking engagements for MentorMate staff
  • Plan and execute events hosted at the MentorMate Uptown office
  • Plan, implement, and grow MentorMate’s organic social media strategy
  • Advocate social media engagement throughout the organization
  • Coordinate with MentorMate staff to stay updated on new projects and initiatives
  • Relay customer insights throughout the organization
  • Keep abreast of industry trends and media tactics. Make recommendations to the marketing team to inform strategic planning
Minimum Qualifications
  • 3+ years in a public relations or social media management role
  • Bachelor's degree in Strategic Communication, Journalism, Marketing, or related field
  • Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work
  • A creative and effective out-of-the box thinker able to maintain acceptable corporate and cultural standards/sensibilities
  • Ability to be flexible in a fluid and dynamic environment - including dealing with changing processes and priorities
  • Self-starter who takes initiative and ownership
  • Excellent verbal, written, and presentation skills
Desired Qualifications
  • Experience in event planning and logistics
  • Experience working in a B2B marketing environment
  • Established network of media contacts
  • Familiar with digital marketing strategy
Apply now.

Tuesday, September 18, 2018

Edina Public Schools - Digital Communications Specialist


  
Internal Applicant Deadline:  Tuesday, September 25th, at 4:30 pm.

Description:
Edina Public Schools has an opening for a, full-time, 12 month, Digital Communications Specialist at the District Office beginning October 2018.

Qualifications:

Bachelor’s degree with major course work in communications, marketing
website/graphic design, journalism, or related field.

Evidence of technological proficiency needed for communications (ie: HTML, CSS,
CS4, Blackboard, Adobe Creative Suite, Website Content Management)
 
Detail-oriented with proven ability to be consistently accurate.
 
Ability to communicate effectively orally and in writing with varied audiences (e.g.
parents, students, community members, elected officials, employees)
 
Ability to effectively collaborate with employees and community members.
 
Knowledge of and ability to follow district and school policies and procedures.
 
Excellent organizational and time management skills.
 
Ability to follow written and verbal instructions.
 
Ability to work independently and as part of a team.
 
Interest in working in a school district environment.
  A positive, customer service-oriented approach to work.
 

Application Procedure:
Apply online.

Monday, September 17, 2018

Linnihan Foy Advertising is seeking a PR Account executive


Linnihan Foy Advertising is seeking a PR Account executive who will help us continue to provide our B2B and B2C clients with exceptional public relations services. The ideal candidate will have excellent writing skills, media relations experience, social media expertise and strong project management skills.

We would enjoy meeting those with the following qualifications:

  • 3 or more years of experience in public relations or ad agency
  • Excellent writing skills, including writing news releases, case histories and feature articles
  • Media relations experience, including developing and pitching story ideas to editors
  • Experience developing and monitoring social media strategies and initiatives
  • Capable of grasping technical content and making it compelling
  • Outstanding organizational and project management skills
  • Works well with clients and peers
  • Great sense of humor (a must)

Linnihan Foy Advertising is a full-service, top 25 advertising agency located in Nordeast Minneapolis.  We offer a competitive salary based on experience, great offices, a friendly atmosphere, a well-stocked kitchen, free parking and potential for growth. Please email hr@linnihanfoy.com to submit your resume

Medtronic - Internal Digital Communications Specialist


Careers that Change Lives
Digital storyteller? Come join the internal communications team within Corporate Communications. The internal content specialist role is a critical part of the internal storytelling operation, charged with identifying, producing, and publishing stories that advance our employee engagement strategy. This role will serve as a primary content contributor to the Medtronic intranet platform, and will be responsible for content development (video and written) from end to end. She/He will collaborate closely with the intranet editor, and several internal stakeholders and communications teams to produce high quality content in real time.

A Day in the Life

Responsibilities may include the following and other duties may be assigned.

  • You will produce multi-media stories aligned with the Medtronic Mission and business strategy
  • Identifies, information-gathers, writes, and edits content including digital news articles, video, and photography
  • Produces video – storyboards, shoots, interviews, edits, etc.
  • Edits content submitted by business partners across corporate functions, business groups, and regions
  • Builds and publishes story pages for the Medtronic intranet, working in the content management system regularly
  • Works closely with the corporate internal communications team on editorial planning and strategic theming and advancement of our overall narrative
  • Has a deep understanding of our Medtronic brand voice and visual standards, matching that with our employee engagement approach to create stories that inspire employees
  • Takes initiative and builds relationships with key stakeholders across the business to source and gather stories
  • Works to ensure story engagement and performance by incorporating digital best practices
  • Leverage analytics to help shape stories – data driven approach to producing content
  • Willingness to be a utility player within the corporate communications team
  • Travel Required: 10-15%

Must Have: Minimum Requirements

Education Required:
  • Bachelor’s degree in journalism, marketing, communications or related field
Years of Experience:
  • 2+ years of journalism, public relations, public affairs and/or corporate communications experience with a Bachelor’s Degree; or, 0 years with a Master’s Degree
Specialized Knowledge or Skills Required:
  • Journalism skills, including writing, editing, photography and video production
  • Understanding and experience in the digital space
  • Newsroom experience
  • Web publishing experience
Nice to Have
  • Healthcare communications experience preferred.
  • HTML and web design experience a plus. Web analytics tools and SEO experience also a plus.
  • Strong interpersonal skills, able to work effectively with all levels of the organization, including senior management.
  • Ability to manage multiple projects simultaneously.
  • Detailed oriented person with demonstrated abilities to advance assignments.
  • Ability to work with complex and sensitive information and distill into clear and compelling stories.
  • Ability to work well and excel under pressure and tight deadlines in a fast-paced environment.
  • Ability to create and leverage influential networks.
  • Independent thinker/hard worker.
  • Ability to juggle multiple tasks, set priorities, and communicate needs within a team environment.
About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Day in the Life section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Travel - 10-15%.

Friday, September 14, 2018

Medica - Marketing Communications Specialist

What you will get to do:

The MarComm Specialist – Consumer Markets Content Producer reports to the Manager, Marketing Communications-Consumer Markets and is responsible for planning, developing, writing and producing a broad range of marketing communications materials for IFB, Medicare and Medicaid. Materials include but are not limited to traditional/offline content such as product and sales brochures, tipsheets, sell sheets, handbooks, and event/seminar/webinar presentations. The Specialist also will serve as lead content producer for digital marketing initiatives including websites, microsites, social media platforms, blogs, newsletters and other online vehicles.

The Specialist serves as an integral member of the Consumer Markets team working in close collaboration with the Marketing Communications Managers responsible for IFB and Government Programs marketing programs. The Specialist will take on special marketing and communications projects as assigned, working closely with team leadership to develop content strategy and execution across a spectrum of omni-channel mediums.

The Specialist will have excellent project management skills. The incumbent must be well-versed in a broad range of online and offline mediums with excellent writing and editorial skills. Knowledge of federal, state and internal regulatory/compliance approval processes and requirements is a key responsibility for this position to ensure that sales and distribution channel communications and marketing materials consistently execute against its regulatory obligations.

Qualifications:

  • Bachelor's degree
  • Major: Journalism, Content Marketing, Marketing Communications
  • 3-5 years of experience in the field

Specific Types of Experience or Skills Required:
  • Experience serving as content producer including excellent writing and editorial skills across a broad range of online and offline mediums.
  • Experience collaborating with and managing creative/marketing professionals
  • Experience in the health care industry including insurance company/payer operations and marketing
  • Individual & Family Business and/or Government Programs product marketing experience preferred
  • Knowledge of the Affordable Care Act (ACA), federal Medicare Marketing Guidelines, and Medicaid marketing rules including digital mediums
  • In-depth knowledge of various state insurance division regulations in Medica’s service area
  • Superior planning and project management skills
  • Budget development and oversight experience
  • Experience collaborating with cross-functional teams resulting in successful program implementation
Apply now.

Wednesday, September 12, 2018

Sleep Number - Public Relations Senior Manager


Overview

As the leader in sleep innovation, Sleep Number Corporation delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number’s proprietary SleepIQ® technology platform – one of the most comprehensive databases of biometric consumer sleep data – is proving the connection between sleep and wellbeing. With breakthrough innovations such as the revolutionary Sleep Number 360® smart bed, Sleep Number is redefining the future of sleep and shaping the future of health and wellness.
As we create the new category of smart sleep, we are poised for accelerated brand growth.  The public relations senior manager will lead the design, development, and execution of breakthrough communications strategies and programs that amplify the Sleep Number brand and category-creating Sleep Number 360 smart bed, while enhancing and amplifying the company’s reputation and appeal for all stakeholders. The role will be responsible for consumer and product public relations to amplify memorable brand moments that build awareness, engage and empower brand advocates, strengthen corporate reputation, and grow brand love.

Responsibilities

  • Public Relations strategy: Responsible for the creation of proactive and reactive media relations strategies, building and growing relationships with national and local editors and reporters, and amplifying company priorities (e.g. product, consumer, and other major brand milestones) that drive Sleep Number brand break through. In particular, the role will focus on promoting awareness of our 360 smart bed and our proprietary SleepIQ technology platform.
  • Agency management:Provide strategic direction and oversee public relations agency relationships and contractors to achieve public relations objectives efficiently and effectively.
  • Executive positioning:Proactively identify opportunities for senior and functional leaders to engage in public and media relations that will drive brand breakthrough; support the design and execution of leadership positioning plans; coach leaders for impact.  
  • General communications:Lead communications projects managed in the department as appropriate, including research, analysis and planning. This also includes providing investor relations and legal communications support, as required, in conjunction with the Head of PR and Communications.
  • Content design, creation, and management: Create public relations plans and materials to support simple and prioritized communications, including press releases, fact sheets, bylined articles, messaging documents, speeches and other communications materials.
  • Relationship management:Manage relationships between department and other company functions to create prioritized communications for internal and external audiences.

Qualifications

  • Degree in journalism, English, public relations or liberal arts preferred
  • Minimum 10+ years experience performing the public relations and/or corporate communications role for a complex business in a rapidly changing environment or relevant agency experience
  • Experience with direct-to-consumer brands, smart technology, and health/wellness strongly preferred
  • Experience as a company spokesperson and executing media relations efforts
  • Experience executing executive communications programs, including speechwriting, media and presentation coaching, and issues counseling
  • Experience collaborating with finance, legal and human resources functions
  • Exceptional written and spoken communications skills
  • Deep knowledge of social media
  • Ability to develop strategic communications to advance the goals and objectives of the organization
  • Ability to build strong relationships with key constituencies: media, community, shareholders, employees
  • Demonstrated ability to effectively influence a wide variety of internal and external stakeholders
  • Increases in brand love, brand awareness, company reputation, earned media value and quality placements
Sleep Number is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental, communicative or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.

Tuesday, September 11, 2018

Jostens - Senior Marketing Manager









Title: Senior Marketing Manager
Location: Minneapolis, MN
Reports to: Senior Marketing Director

This role is responsible for creating and executing marketing strategies to increase the consumer buy rate of yearbooks. The role oversees the Jostens Consumer Marketing program, which provides schools with resources (marketing materials) and services (email program, direct mail) that create awareness of the yearbook sale. In addition, this role is responsible for all current copy initiatives (On Demand marketing materials, email templates, promotion of yearbook sales online and on social platforms) and also for creating new resources.

Contacts and Communications: The incumbent works with the yearbook rep council and sales management to create and execute strategies to increase the number of yearbook copies sold.

Required:

• BA/BS in Marketing or equivalent combination of education and experience
• Excellent knowledge and understanding of fundamental marketing and sales concepts, and strong financial acumen
• 8-10 years of business experience
• Experience in project management demonstrating ability to use project management discipline to plan, track, execute and communicate project progress
• Strategic thinker, demonstrating ability to creatively provide solutions and ideas and narrow down a broad range of internal and external factors in order to problem-solve
• Self-starter with strong interpersonal skills, including the ability to work with people at all levels; and strong leadership skills and the ability to drive a team to results
• Excellent communication and presentation skills

Preferred:

• MBA
• Consumer and/or customer marketing preferred or industry related experience
• Demonstrated ability to effectively work with a sales organization
• Digital marketing/UX experience


Approximately 15% to national/international sales meetings, field visits, plant visits, workshops, tradeshows and other travel as needed



Celebrating 120 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance® and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas.

Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Apply now.

Monday, September 10, 2018

Entrust Datacard - Marketing - Social Media & Comm Intern

Join Entrust Datacard’s Summer 2019 Internship Program as an Intern in our Digital Marketing group.  Gain hands-on experience in your focus area of study and participate in Intern Programming activities that include an Executive Q&A Panel, Presentation Skills Training, and a formal Mentor Program.  The Summer Internship Program allows undergraduate students an opportunity to gain experience and develop skills through challenging work assignments that truly add value to the business.

Position Overview: 
The Social Media Intern will provide professional experience in a broad range of social media and global communications projects to build brand awareness and corporate reputation.  The role is instrumental in driving the company voice on social media platforms, ensuring brand consistency and positive brand image and driving corporate reputation.
Responsibilities:
  • Create, edit and publish social media content for publishing across various channels
  • Work collaboratively with marketing communication colleagues on product launches and lead gen activities that are promoted on our social media channels
  • Create social media editorial calendar to be utilized across solution segments and ladder up to corporate messaging map
  • Ensure social media platforms are utilizing best practices and current technologies
  • Contribute to strategic campaigns to build followers and engage with our channel partner and technology alliance networks
  • Contribute to development and internal training for social media company advocate program
  • Contribute to targeted thought leader social media refresh and follower development
  • 3.0 GPA or Higher
  • Completed at least 2 years of a Bachelor’s Program in Marketing by June 2019
  • Must be able to lawfully work within the US and have unrestricted work authorization for US
Preferred Qualifications:
  • Demonstrated excellence in verbal and written communication skills
  • Strong project management skills
  • Strong attention to detail
  • Driven, confident, assertive interpersonal skills
  • Able to work independently as well as in a team
  • Previous work experience a plus, but not required
Entrust Datacard Corporation is an EOE/AA/Veteran/People with Disabilities employer.

Friday, September 07, 2018

Starkey Hearing - Communications Specialist

The Communications Specialist is responsible for leading, planning and managing all corporate social media strategy and activities, assisting the Communications Manager and Director with PR strategy and activities as well as writing for Innovations Magazine. The Communications Specialist will work closely with the Communications Manager and Director of Communications & Public Relations to implement communications strategies for Starkey Hearing Technologies – including the Starkey brand and other brands.

Approach and Deployment (What to Do & How to Do It)

Supports Communications Manager and Director in PR efforts
  • Help execute public relations activities for professional and consumer audiences
  • Provide strategic input on public relations activities and work to integrate communication strategies across public relations, internal, online and social media avenues
  • Write and distribute targeted press materials to trade and consumer media
  • Own and manage awards process
Responsible for beginning to end social media strategy and mentoring coordinator in day-to day social media execution
  • Creates an annual social media plan and calendar while working closely with other teams to ensure common objectives and goals are met
  • Strategically creates high visibility social media campaigns, including establishment of objectives, timelines, platforms used and back-end reporting needed
  • Mentors and trains coordinator in the creation of social posts
  • Closely supervises coordinator as they respond to customer and professional inquiries on social media
Trains and educates multiple teams on corporate social media results, best practices and new developments through formal and informal presentations
  • As the social media expert, responsible for presenting social media findings and results to executives on a quarterly basis
  • Provides corporate social media training and education to retail, international, consumer, sales and recruiting teams
Manages and creates annual strategic social media campaigns and public relations efforts for multiple teams
  • Creates, manages and communicates strategic social media and public relations plan for the International Team
  • Works on social media and public relations efforts with Retail, Brand/Product, Consumer and Govt. Services teams
Actively leads community-sponsored, customer and corporate events from a social media perspective
  • Leads and manages coordinator & interns during events as needed
Provides writing and editing support for Innovations
  • Writes and edits articles
  • Provides planning support during monthly meeting

Results – Performance Measures (How to Measure Success)

  • Strategic, forward thinking and anticipates issues before they arise
  • Able to self-manage multiple projects
  • Professional with ability to stay calm and collected during crisis and urgent deadlines
  • Seen as approachable and collaborative by others and strategizes on campaigns with other teams
  • Able to own and lead campaigns from start to finish
  • Completes projects in a timely fashion and provides clear communication to the Communications Manager about project status
  • Successfully navigates public relations and social media space and understands communication standards
  • Writing requires few major edits
  • Picks up skills quickly to help provide support for various campaigns
  • Is detail-oriented and methodical when proofreading

Other Duties (Non-Measurable)

  • Support Starkey Employee Corporate and/or Department Guidelines
  • Check and verify quality
  • Support corporate health and safety objectives
  • React to change productively and handle other essential duties as assigned

Job Requirements

Minimum education, certification and experience requirements:

Education:

4-year college degree in Public Relations, Communications, Marketing, Business or related field
Experience:
3-8 years of experience in Public Relations, Communications or Marketing required. Hearing industry experience preferred.

Knowledge

  • Knowledge of computer tools required
  • Knowledge of media databases and media monitoring tools preferred

Skills & Abilities

  • Excellent written, verbal and presentation skills in English required
  • Willingness to immerse in hearing aid industry
  • Team player
  • Ability to organize and execute plans efficiently

Responsibilities

Exercise of authority or supervision over others:

NA

Budgetary Responsibilities:

NA

Confidential Information:

NA

Required Communication:

External:

Regular communication with customers

Internal:

Communicates with all departments within Starkey

Working Conditions:

Normal office conditions

Equipment Operation:

Normal office equipment

Apply now.

Thursday, September 06, 2018

Stantec - Social Media Manager

Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 22,000 team members in over 400 locations worldwide are vital to making our Company stronger.
Your Opportunity
We’re marketers, communicators, and strategic pursuit partners who play an integral role in the development and execution of creative vision, innovative solutions, and business strategies. As trusted advisors, we collaborate with designers, engineers, scientists and project managers to drive projects that advance the quality of life in communities across the globe.
We need a digital storyteller. A passionate, senior communicator. A person who thrives on creativity. A trustworthy counselor. Why? We’re Stantec – a global company of architects, engineers, and scientists that designs with community in mind. How? We …
… develop ground breaking approaches to expand the Panama Canal.
…help the Colorado Rockies redesign and reinvigorate a portion of downtown Denver for year-round living and entertainment
… create hospital designs that use less energy and water while helping doctors better treat their patients.
… design parks that serve as public gathering places.
… study and productively steer traffic on our busiest roadways, freeways, and bridges.
We’re a company of brand ambassadors, both by the inspiring work we do and through the various social channels on which our people share stories. To join our distributed PR team of talented creative types, we’re seeking an experienced professional who is passionate about facilitating and guiding social media. Do you love bridging the gap in marketing and PR with social media? Are you a doer and a builder? Thrive in a fast-paced environment? Build and carry out campaign plans? Great! You’re the experienced team member we’re looking for.
Reporting directly to the Director of Public Relations and working closely with Marketing & PR/Communications colleagues and leadership, you will offer expertise to position Stantec’s brand favorably via social media to increase brand awareness, help win work, and enhance our reputation. You’ll have the opportunity to drive our overall social media strategy and develop channel-specific strategies to effectively share content with our key audiences using digital management platforms.
Your Key Responsibilities
The Role As We See It
  • Contributes to Stantec’s overall social media strategy, develops channel-specific strategies, and develops a Social Content Calendar to tell Stantec’s story and share targeted, effective content with our key audiences, with the goal of increasing brand awareness to become best-in-class in our space by promoting our 3C’s (community, creativity, and client relationships.
  • Utilizes appropriate measurement tools (Sprout Social, Meltwater, Hootsuite, Google, Add This, etc.) to assess the effectiveness, reach, and impact of social media programs compared to our goals and monitors the sentiment of online content about Stantec.
  • Responsible managing company’s social sharing tool (i.e. Hootsuite), while steering strategy for content admin seat users. Uses allied team to engage in dialogue/stimulate discussion with our followers, and regularly monitors channel activity and online trends to leverage.
  • Serves as a critical liaison between the Public Relations Team and Digital Marketing Group on campaigns and prepositioning efforts.
  • Works with PR Team members to ensure that Stantec’s key thought leaders/experts are profiled as part of broader Marketing & PR and/or business development plans.
  • Uses the Social Content Calendar to create content queues and campaigns, in close partnership with Marketing & PR/Communications colleagues and digital specialists.
  • Partners with regional/sector Marketing teams to develop campaigns to position experts/teams/project work in support of Strategic Pursuits.
  • As part of the PR team, works toward company goals for increased employee ambassadorship with social sharing.
  • Responsible for evolving targeted social media training for different leadership levels/demographics.
  • Redirects inquiries to the right people (client leads, inquiries from reporters/publications, etc.)
  • Responsible for curating relevant, timely content from trusted sources in our industry.
  • Constantly keeps a pulse on industry discussions on social media, and can react and respond accordingly.
Your Capabilities and Credentials
  • Demonstrated experience developing and implementing social media strategies and measure the effectiveness of those strategies.
  • Ability to quickly establish credibility and effectively communicate with senior management, supervisors, peers, and clients.
  • Proficient writing, interviewing, and storytelling skills.
  • General understanding of design, photography, and videography.
  • General understanding of SEO and content marketing, with the ability to analyze data and make informed recommendations.
  • Fluency with Hootsuite (or similar platforms), Meltwater (or similar platforms), Google Analytics, Adobe CQ/AEM.
  • Extensive experience with applying analytics to demonstrate ROI for strategic campaigns and/or content development.
  • Detail oriented and organized, with exceptional prioritization skills.
  • Demonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, Explorer
  • Strong presentation skills in small or large group environments, with proficiency in presentation support tools (e.g., PowerPoint).
  • Excellent interpersonal skills and the ability to work collaboratively with team spirit as well as independently motivated with minimal supervision.
  • Crisis communications/reputation management experience would be considered an asset.
  • Ongoing training may involve professional development courses in the evenings or on weekends.
Education and Experience
Post-secondary degree in public relations, marketing, journalism, communications, or an equivalent degree.
Minimum 5-7 years progressive experience in a social media role in a medium to large sized organization or agency.
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
Stantec is a place where the best and brightest come to build on each other’s talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.
Job: Marketing and PR/Communications Professional
Primary Location: United States-California-Irvine
Other Locations: United States-Minnesota-St Paul, United States-Pennsylvania-Philadelphia, United States-Colorado-Denver
Organization: BC-1886 Public Relations-Corporate-US
Employee Status: Regular
Job Level: Individual Contributor
Travel: Yes, 25 % of the Time
Schedule: Full-time
Job Posting: Sep 4, 2018, 9:43:51 AM
Req ID: 180001MD

Apply now.

Wednesday, September 05, 2018

Experis - Social Media Analyst

Fortune 100 is hiring a Social Media Analyst! This is an opportunity of a lifetime to be involved with a global brand. Do not delay apply today!
Our client is looking for someone who Plans, executes, optimizes and reports on paid social media campaigns. Partners with Corporate and Business Groups to define campaign objectives and budgets, selects the proper social media channels, coordinates creative assets, sets up campaigns, including proper targeting, bidding and version testing, executes and optimizes campaigns as they run, and provides ongoing reporting on performance. Maintains excellent working relationship with internal paid media capability owners and external social network account representatives.

Position Duties:
1. Advertising Campaign Planning & Set-Up
2. Advertising Campaign Testing & Optimization
3. Advertsiing Campaign Reporting

Basic Qualifications:
Bachelors Degree
1 year experience executing advertising through Facebook/Instagram Ads, LinkedIn Ads, Twitter Ads

Preferred Qualifications:
Masters Degree
More than 1 year experience executing advertising through Facebook/Instagram Ads, LinkedIn Ads, Twitter Ads
Experience working with digital ad technologies outside of social network paid advertising tools (e.g. Adobe Advertising/TubeMogul)
Digital advertising certification/training
Experience working in a corporate environment

Soft Skills:
Excellent verbal & written communications
Great attention to detail
Ability to proritize effectively
Great team player

Experis is an equal opportunity employer

Experis is an Equal Opportunity Employer (EOE/AA)

Apply now.

Monday, September 03, 2018

Mortenson - Senior Communications Specialist


Mortenson’s success is not a matter of luck; it’s a result of our ingenuity, expertise, and exceptional people coupled with our unparalleled focus on customer service.

Our foundation and culture are based upon our values of trust, safety, teamwork, responsibility, service and stewardship. We are inspired by a compelling purpose to build structures and facilities for the advancement of modern society and a mission to create an exceptional customer experience. Mortenson has built a reputation for being a leader in our industry and in the communities in which we live and work.

It all starts with our extraordinary people and collaborative teams. Mortenson has been voted a "best place to work" over 40 times since 2002…

…What are you waiting for?

Mortenson is seeking a Senior Communications Specialist is responsible for developing, writing and editing content for a variety of communications channels. We are looking for a creative, energetic communications professional that can work cross-functionally to curate and create content that keeps our team members engaged. You will be a part of the internal communications team working to ensure we deliver compelling and effective communications that help drive business success.

Responsibilities

  • Responsible for curating, creating and posting intranet and yammer content
  • Provide graphic design support for intranet posts and presentations
  • Collaborating with colleagues across the organization to tailor messages for internal audiences
  • Experience using content management system
  • Maintain editorial calendar
  • Consult with operating groups on intranet and yammer best practices
  • Support stewardship activities as needed
  • Event support as needed
  • Other related duties and responsibilities as assigned

Qualifications

KEY SKILL REQUIREMENTS

  • Excellent writing and editing skills
  • Solid graphic design skills
  • Excellent verbal communication skills
  • Excellent attention to detail
  • Strong computer skills: Microsoft Word, PowerPoint, SharePoint, PhotoShop
  • Strong collaboration, relationship building and influencing skills
  • Must have impeccable judgment and utmost respect for confidentiality

KEY SKILL PREFERENCES

  • Open to change based on diverse input and feedback
  • Adaptive, effective communication and active listening skills
  • Solid project and time management skills
  • Experience producing internal videos
  • Html experience

EDUCATION AND EXPERIENCE REQUIREMENTS

  • Bachelor’s degree in communications or related field
  • Minimum five years of experience in internal communications

Mortenson is an EEO/Affirmative Action/M/F/Veteran/Disabled employer
Visa sponsorship not available for this position

**No Agency e-mails, calls or solicitations accepted**
#LI-AH1

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