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Tuesday, September 25, 2018

Hennepin County - Communications Manager - Public Health

Desired:Supervising ExperienceStrategic Planning

Communicator needed to spread the message of health to our communities! As the Communications Manager for Public Health, you will lead our communication efforts, particularly in areas related to strategic communication planning, hazard communication, and grant writing. Hennepin County's Public Health department is focused on improving the health of all county residents by addressing social and environmental factors that impact their health and offering programs and services that help them be healthy. This job may be a fit for you if you have the savvy to spark people's thinking about how health happens and are skilled at getting your message across to many audiences, using many media platforms.


Location and hours:
This position is located Downtown Minneapolis at the Health Services Building - 525 Portland Avenue South, Minneapolis, 55415. A typical schedule for this position would be Monday - Friday, 8 a.m. - 4:30 p.m.

In this position, you will:
  • Develop and direct all formal communication efforts to raise external visibility and understanding of its programs and awareness of how health happens; educate and engage clients with communication messages and methods that support the achievement of department objectives; plan and execute internal communication messages and materials that support employee engagement.
  • Direct and manage a team in providing specialized expertise and support to managers and supervisors across the department.
  • Counsel department director, executive team, program managers and assistant county administrator and develop communication content for them to present to the county board, public health/community organizations and the public at large.
  • Serve as the department's primary media contact and spokesperson. Train, coach and support managers and supervisors in their interactions with the media so as to best present their programs to the public.
  • Serve as the department's primary Public Information Officer during local public health emergencies in coordination with other response entities and their PIOs. Represent the county on federal, state and local emergency risk communication coordination efforts.
Need to have:
One of the following:
  • Bachelor degree or higher in communications, mass communications, health communications, or other field appropriate to the position and five or more years of experience related to organizational communication coordination.
  • Associate degree in the above listed fields or other field appropriate to the position and seven or more years of experience related to organizational communication coordination.
  • Nine or more years of experience related to organizational communication coordination.
Nice to have:
  • Demonstrated knowledge and experience in strategic communication planning, crisis communication, hazard communication, public communication best practices and organizational message development.
  • Excellent writing and speaking skills and ability to develop creative, concise and clear organizational messaging, even in short timeframe situations, and to work collaboratively with multiple content sources and advisors with varying perspectives.
  • Knowledge of public health and public social service programs.
  • Experience:
    • Coordinating the creative contributions of graphic designers, videographers, photographers, web and social media developers and other modality specialists needed to develop and deliver effective communication materials.
    • Demonstrating strong leadership skills, personal initiative, and effective decision making with resulting outcomes and continuous improvement.
    • Supervisory experience in an organizational communications and/or a public health environment.
    • Presenting complex information in large and small group settings.
    • Writing grants.
  • Ability to:
    • Establish and foster collaborative working relationships with internal and external contacts at all levels of responsibility.
    • Lead staff through the transformational and cultural shifts required to implement a comprehensive, integrated Health and Human Services delivery model.
    • Foster an environment that recognizes and respects cultural, lifestyle, and socioeconomic differences and provide culturally appropriate services.
About the department:
Public Health works to improve and protect the health of children, adolescents and adults who live, learn, work or play in Hennepin County. Our ultimate purpose is to promote physical and mental health, prevent illness and injury associated with communicable diseases and environmental conditions, reduce chronic diseases, and enhance the well-being of individuals affected by mental illnesses and serious emotional disturbances.

About Hennepin County:
Hennepin is the largest county government organization in Minnesota. Our employees work every day to improve the health, safety and quality of life for our residents and communities. All of our jobs align to one or more of our overarching goals - that Hennepin County residents are healthy, protected and safe, self-reliant, assured due process, and mobile.

Our employees receive a combination of generous benefits and positive workplace culture not found at other organizations. This includes meaningful work that impacts our community, competitive pay, work-life balance, a variety of benefits and opportunities to grow. Learn more at www.hennepin.us/employees.

Monday, September 24, 2018

Life Time - Public Relations Specialist


Position  Summary

Life Time champions a healthy, happy life on behalf of our Members and Team Members across 138 destinations in 38 major markets. With our fastest growth ahead, we are seeking an experienced, highly-motivated and talented communications professional to join our Corporate and Member Communications team as a Public Relations Specialist.
The Public Relations Specialist will be responsible for serving as a strategic business partner to Life Time executives, business and program leaders across Life Time markets in the US and Canada. Responsibilities include supporting the development and execution of public and media relations strategies, plans and tactics for Life Time Events, destinations, businesses, products, and services.
Responsibilities
·         Establish and build relationships with key media and influencers that result in earned media coverage and reinforce Life Time as the nation’s only Healthy Way of Life brand.
·         Develop compelling media pitches, press releases and press kit materials that differentiate Life Time in the marketplace and drive member acquisition and retention.
·         Facilitate and manage media relations for Life Time Events and other key company initiatives, tasks include managing multiple agency partners, determining media targets, creating and executing PR plans, fielding incoming media inquiries and coordinating and conducting interviews across the US and Canada.
·         Prepare and maintain media lists, and monitor, prepare and distribute media results on a daily and ad hoc basis.
·         Continuously evaluate and improve media relations program effectiveness and efficiency.

Requirements
·         Bachelor’s degree in communications, journalism or public relations.
·         3-5 years of proven public relations experience and at least one year in client management experience, preferably within an agency setting. Experience with nationwide retail and consumer/lifestyle media preferred.
·         Proven success in generating national, regional and local coverage across a range of media for consumer services and offerings.
·         Excellent writing skills, including pitches, press releases and feature articles.
·         Excellent public speaking skills and demonstrated ability to handle and manage interviews both on camera and over phone/email.
·         Demonstrated skill developing and monitoring PR and media relations strategies and initiatives.
·         Ability to think, plan and execute on multiple projects simultaneously in a fast-paced environment and meet deadlines.
·         Outstanding organizational and project management skills with high attention to detail.

Knowledge, Skills, Abilities and Other Characteristics
·         Proactive, energetic personality; inquiring, investigative mind; quick learner; results oriented.
·         Highly detail-oriented with excellent organizational and multi-tasking skills.
·         Ability to define problems, collect and analyze data, draw valid conclusions, implement sound decisions and provide results-based measurement.
·         Outstanding oral and written communication skills, excellent interpersonal skills.
·         Ability to work independently with minimal direction, while also functioning and contributing as part of a team.
·         Proficiency in Microsoft Office and Adobe suite programs, as well as media database and reporting tools such as Cision, Critical Mention and TrendKite.
Physical / Mental Requirements and Working Conditions
Work is performed in an office setting. This position is required to regularly:
·         Talk and hear.
·         Read, write, type and comprehend text.
·         Observe objects up close and at a distance.
·         Effectively communicate and interact with others.
·         Use reasoning and solve problems through deduction.

This job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform other related duties as may be required by their supervisor.

Friday, September 21, 2018

Ability Network - Manager of Marketing Automation

Overview

The Manager of Marketing Automation has two primary responsibilities within the marketing team: 1) to manage marketing automation programs including the design, build, execution and optimization of customer and prospect campaigns, and 2) to work closely with members of the marketing team as a key strategic contributor to deliver highly effective lead generation, customer nurture and demand generation SEO programs that positively impact ROI. This role will collaborate with the team to adopt industry best practices with regards to digital automation to help consistently meet and or exceed mutually agreed upon Key Performance Indices (KPIs). The role will leverage analytic data to develop programs and campaigns that nurture sales prospects to create greater velocity through the sales pipeline. The role will interact with key departments within the organization, including Sales, Sales Operations, Product Development and Customer Support. In this role, the Manager of Marketing Automation will adopt industry best practices, as well as work toward establishing new industry best practices at ABILITY and then share these with the B2B marketing community at large.

Responsibilities

Primary responsibility for co-developing, in partnership with the Market Management, Creative and Content teams, all marketing automation content, CTA’s and conversions to meet marketing team KPI’s for lead generation.
  • Demonstrate a strong understanding of B2B digital marketing, lead and demand generation
  • Successfully design, deploy, maintain and optimize lead generation, demand generation and customer nurture programs using marketing automation software
  • Perform demand generation tasks such as creating landing pages, templates, forms, etc.
  • Test and QA marketing automation programs to ensure quality
  • Conduct A/B and multivariate testing on subject lines, creative and copy tests to continually improve ROI
  • Be highly proficient and “power-user” of our CRM and marketing automation technologies
  • Develop and maintain program performance reports, tracking and analysis of programs
  • Transform ABILITY’s lead and demand generation marketing efforts across all channels, implementing best practices and using data and insights for continued success.
  • Serve as the primary SEO point person, manage our SEO partners/agencies and interpret data, identify key findings, and make recommendations based on those findings for future SEO efforts
    • Implement and own an SEO strategy which builds brand and creates revenue growth thru lead and demand generation utilizing PPC, web traffic, social and email
    • Champion and lead on/off page SEO content marketing strategies- Develop testing and optimization processes to continually improve efficiencies, program performance and competitive advantages
    • Work with key internal stakeholders, influencers and ABILITY Marketing Communications team to create and refine compelling content for distribution across all channels utilizing SEO and PPC techniques
    • Continuously improve SEO by capturing and analyzing the appropriate organic traffic metrics, quantitative data, general insights, and best practices, and then use analytical skills to interpret various sources of data into actionable initiatives
    • Implement SEO best practices to enhance and optimize the delivery and performance of content by choosing the appropriate delivery channel including audience segmentation, formats, and testing. Ensure content optimization and relevance to increase content ranking in search engines.
    • Create titles, meta titles, descriptions, and meta descriptions for pages and page content
    • Optimize keywords for organic and referral search traffic to increase organic page rankings
    • Quantify and report incremental traffic and revenue earned from new SEO initiatives

Qualifications

Minimum Requirements
  • Bachelor’s degree or equivalent combination of education and 10+years of digital marketing experience required
  • Experience working with industry standard tools for data gathering, tracking, and collaboration; such as Google Analytics, Google Keyword Planner, Google Search Console, SEMRush, Microsoft Excel, and the Google Drive Suite
  • Google Analytics Certification
  • Must have proficiency in leveraging SEO skills: technical SEO (tags, UI/UX), link building, social media, content marketing and landing pages
  • Results driven and able to work independently to achieve set goals in a fast paced environment
  • Experience working in an email marketing automation tool, Marketo preferred but other automation tools such as Pardot, HubSpot etc. acceptable.
  • Comfortable interacting with a variety of stakeholders (e.g., Marketing and Sales teams)
  • Strong project management skills with technical and business acumen and proficient in Microsoft Office suite
  • Effective and clear written and verbal communication and presentation skills
  • Excellent organizational, analytical and planning skills with great attention to detail
  • Self-motivated and directed with the ability to manage multiple tasks
  • Ability to be flexible and work under changing priorities; comfortable with ambiguity
Travel: 5%

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