Position Summary
Life Time champions a healthy, happy
life on behalf of our Members and Team Members across 138 destinations in 38
major markets. With our fastest growth ahead, we are seeking an experienced,
highly-motivated and talented communications professional to join our Corporate
and Member Communications team as a Public Relations Specialist.
The Public Relations Specialist will be
responsible for serving as a strategic business partner to Life Time
executives, business and program leaders across Life Time markets in the US and
Canada. Responsibilities include supporting the development and execution of public
and media relations strategies, plans and tactics for Life Time Events,
destinations, businesses, products, and services.
Responsibilities
·
Establish and build relationships with key media
and influencers that result in earned media coverage and reinforce Life Time as
the nation’s only Healthy Way of Life brand.
·
Develop compelling media pitches, press releases
and press kit materials that differentiate Life Time in the marketplace and
drive member acquisition and retention.
·
Facilitate and manage media relations for Life
Time Events and other key company initiatives, tasks include managing multiple
agency partners, determining media targets, creating and executing PR plans,
fielding incoming media inquiries and coordinating and conducting interviews across
the US and Canada.
·
Prepare and maintain media lists, and monitor,
prepare and distribute media results on a daily and ad hoc basis.
·
Continuously evaluate and improve media
relations program effectiveness and efficiency.
Requirements
·
Bachelor’s degree in communications, journalism
or public relations.
·
3-5 years of proven public relations experience
and at least one year in client management experience, preferably within an
agency setting. Experience with nationwide retail and consumer/lifestyle media
preferred.
·
Proven success in generating national, regional
and local coverage across a range of media for consumer services and offerings.
·
Excellent writing skills, including pitches,
press releases and feature articles.
·
Excellent public speaking skills and demonstrated
ability to handle and manage interviews both on camera and over phone/email.
·
Demonstrated skill developing and monitoring PR
and media relations strategies and initiatives.
·
Ability to think, plan and execute on multiple
projects simultaneously in a fast-paced environment and meet deadlines.
·
Outstanding organizational and project
management skills with high attention to detail.
Knowledge,
Skills, Abilities and Other Characteristics
·
Proactive, energetic personality; inquiring, investigative
mind; quick learner; results oriented.
·
Highly detail-oriented with excellent
organizational and multi-tasking skills.
·
Ability to define problems, collect and analyze
data, draw valid conclusions, implement sound decisions and provide results-based
measurement.
·
Outstanding oral and written communication
skills, excellent interpersonal skills.
·
Ability to work independently with minimal
direction, while also functioning and contributing as part of a team.
·
Proficiency in Microsoft Office and Adobe suite
programs, as well as media database and reporting tools such as Cision,
Critical Mention and TrendKite.
Physical
/ Mental Requirements and Working Conditions
Work is performed in an office setting.
This position is required to regularly:
·
Talk and hear.
·
Read, write, type and comprehend text.
·
Observe objects up close and at a distance.
·
Effectively communicate and interact with
others.
·
Use reasoning and solve problems through
deduction.
This
job description should not be construed to imply that these requirements are
the exclusive standards of the position. Incumbents will follow any other
instructions and perform other related duties as may be required by their
supervisor.
