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Tuesday, October 16, 2018

Children's Minnesota - Manager, Social Media - (180271AF)

Employee Status

: Regular
Hours Per Pay Period: 80
FTE: 1.0
Shift: Days
Shift Length: 8 hours
Weekend Coverage: Not Applicable


At Children’s Minnesota, we don’t simply care for kids. We care for the most amazing people on earth. For more than 90 years, we have proudly served our community as an independent and not-for-profit system dedicated to providing health care exclusively to children, from before birth to young adulthood. With two hospitals, 12 primary and specialty care clinics, and six rehabilitation sites, and representing more than 60 pediatric specialties, Children’s Minnesota has the largest and broadest team of pediatric experts in the region. We’re looking for individuals who are driven to join us in our mission to champion the special health needs of children and their families. Who want to be part of an award-winning health system. Who want to grow, innovate and improve. Who want to make Children’s Minnesota an even better place tomorrow.

Department Overview

Children's Hospitals and Clinics of Minnesota is one of the largest pediatric health systems in the United States and the only health system in Minnesota to provide care exclusively to children, from before birth through young adulthood. An independent and not-for-profit system since 1924, Children's serves kids throughout the Upper Midwest at two free-standing hospitals, 12 primary and specialty-care clinics and six rehabilitation sites. Children’s maintains its longstanding commitment to the community to improve children’s health by providing high-quality, family-centered pediatric services and advancing those efforts through research and education. An award-winning health system, Children's is regularly ranked by U.S. News & World Report as a top children’s hospital and by The Leapfrog Group for quality and efficiency. Please visit

Position Summary

The Social Media Manager at Children's Minnesota is responsible for developing social media goals and crafting a strategy to achieve them. This role also supports marketing and communications efforts by developing plans to meet objectives through social media. This individual is also responsible for the day-to-day management of our social community across all social media channels, including posting content, ensuring timely responses, managing social media programs and strategy, and making sure the brand voice is carried out across all social media channels. This role will develop reporting dashboards for social media analytics to deliver standard analysis and reporting of day-to-day posts, campaigns and the social listening sphere. The goal is to evolve our content storytelling, increase engagement and loyalty, and ultimately maximize our social voice.The social manager maintains strong relationships and leads collaboration between internal (marketing strategy, creative, legal, PR) and external partners (platforms, creative agencies, influencers) to ensure multi-channel integration and a unified brand experience. This role develops creative, forward-thinking content and strategies that engage audiences and further enhance Children's Minnesota mission, reputation and brand position. This position has one direct report (Social Media Specialist).



* Bachelor's degree in marketing, advertising, journalism or related area

* 7+ years of social media or related experience at an agency, corporation or non-profit organization
* Proven success utilizing social channels creatively to achieve organizational and marketing goals 
* Experience with social media advertising as well as working with related agencies
* Experience working in a complex organization with a variety of audiences, stakeholders and communications goals to create a comprehensive strategy

* Ability to strategically create and distribute content across a variety of social media networks
* Experience with social listening and reporting tools
* Excellent writing, editorial and communication skills
* Experience with enterprise-level social scheduling and reporting software tools
* Video, audio and photo editing 
* Ability to manage multiple projects and timelines in a fast-paced environment
* Ability to find and create compelling stories 
* A quick study with a desire to become a subject matter expert on many topics
* Self-starter with a great work ethic, ability to work independently and as part of a team
* Flexible, can-do attitude: Able to take on a variety of tasks and maintain a positive attitude
* Conscientious, responsible, professional 
* Ability to develop strong, trusting and collaborative relationships
* High energy, self-directed

Children’s Minnesota is committed to providing Equal Employment Opportunities to all applicants. EO M/F/Disability/Vet Employer.

Job Posting

: Oct 2, 2018, 1:49:49 PM


: Exec/Management/Supervisory

Primary Location

: USA-MN-Edina