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Monday, November 05, 2018

Bosch - Bosch Group Digital Marketing Communications Manager




Company Description

Bosch Building Technologies is a division of the Bosch Group, a global supplier of technology and services in the areas of automotive and industrial technology, consumer goods, and building technology.  Bosch Building Technologies is a supplier of equipment for the global electronic protection and communications systems industries.
Burnsville, MN is the headquarters for the Communications Systems Division of Bosch Security Systems. Our main activities include the Product Management, Development, Quality, Financial and Materials Management of the Business Unit Critical Communications Systems, Pro Sound and Public Address & Conferencing. With our premium brands: Bosch, Dynacord, Electro-Voice, RTS and Telex, we provide solutions that reflect our brand values for audio quality, and innovation.

Job Description

The Digital Marketing Communications Manager position is part of the global Marketing Communications team in the Business Unit Communications Systems, Security Systems division (part of The Bosch Group – a leading supplier of technology and services employing over 400,000 associates worldwide). The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Germany (Straubing), the Netherlands (Eindhoven) and the US (Burnsville, Minnesota).
As the in-house expert for digital marketing, you will work closely with colleagues and retail partners to design and implement an effective online communications strategy for our Professional Sound brand (Electro-Voice) and products (Portable Loudspeakers and Microphones) in North America. Digital marketing is an important focus area, and through this new role, you have the opportunity to establish your expertise, define an approach and have direct impact on business goals. Brand, product and regional scope will grow over time.
The main responsibilities of this position include:
The Digital Marketing Communications Manager is skilled in optimization of communications channels using data and insights. An in-depth analysis and understanding of the target audience(s) and personas will be the critical prerequisite to the effectiveness of digital activities. The ideal candidate is highly skilled in digital media, social media, is data driven and enjoys interacting with customers to best optimize campaigns. A passion for music and the MI industry is a strong advantage.
Digital communications planning and management
  • Executes in close collaboration with marketing colleague(s)
  • Develop plans based on defined business goals
  • Have an in-depth understanding of the target audience(s) and their communication needs
  • Instrument conversion points and optimize user funnels
  • Utilize strong analytical ability to evaluate end-to-end customer experience
  • Brainstorm new and creative growth strategies
  • identify clear campaign goals to ensure effective results-driven plan
  • Work alongside key accounts to define necessary steps to strengthen sales through online activities
  • Collaborate with marketing to create dealer landing pages and optimize user experience
    Online communications channel management
  • Leads as subject matter expert
  • Manage social media brand channels including ensuring accurate brand voice and personality is reflected in posted content, ads and responses
  • Monitor, listen and respond to EV fans on social media while engaging appropriate internal departments as needed
  • Collaborate with internal teams to respond to all social media / user reviews in an appropriate way and timely manner
  • Assists marketing / sales with optimizing product listings on marketplace websites (Amazon, eBay, etc.) and search engines
  • Be up-to-date with the latest trends and best practices in online marketing and measurement
    Develop and spread brand content
  • Leads as subject matter expert
  • Leverage existing content and customize as necessary for digital use
  • Create new content from customer interviews, live events and tradeshows
  • Captures and creates ongoing lifestyle imagery / videos for social media use – sets regular publishing schedule
    Execute digital campaigns and activities
  • Leads as subject matter expert
  • Use best online approaches including PPC, paid social, remarketing, lookalike audiences, A/B split testing etc. to achieve optimal results
  • Manage search engine marketing campaigns (Google AdWords, PPC, etc.)
    Track, measure, optimize
  • Leads as subject matter expert
  • Skilled in optimization of communications channels using analytics and data
  • Data-driven approach to online
  • Analyze / Identify trends and insights, and optimize spend and performance based on the insights
    Reporting and presenting
  • Leads as subject matter expert
  • Create effective presentations (PPT) and present to internal (peers, management) and external audiences
  • Be the internal subject matter expert for digital communications, measurement and analytics
  • Align with the marketing, sales and product teams to ensure impactful marketing results

Qualifications

  • Degree in Marketing or related field
  • 5+ years of digital marketing experience
  • B2B & B2C experience
  • Current certifications highly preferred (Google AdWords, Facebook Blueprint)
  • Experience in managing digital, event and content marketing programs
  • Proven curiosity for quantitative data analysis for measuring program effectiveness, forecasting and ROI
  • Superior communications skills, particularly in content writing and visual storytelling
  • Highly skilled in developing and leading presentations to internal and external audience to communicate digital campaign strategies, measurement / analytics and the steps to optimize the campaign
  • Exceptional ability to communicate effectively with multiple audiences, from senior management to entry level, internal and external
  • Detail and results oriented
  • Skilled at both planning and hands-on execution
  • Self-motivated to consistently meet and exceed objectives and take on more responsibility
  • Ability to think strategically and work independently
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Experience with direct-to-consumer ecommerce an asset
  • Ability to travel up to 20% annually visiting key accounts and attend conferences and events as requested (DJ Expo, Mobile Beat, roadshows, etc.)
Note: Majority of focus will be on the Electro-Voice brand and retail segment (portable speakers and microphones) for the North American market. This scope will expand over time.
Language(s): English (mandatory)

Additional Information

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives
  • FIRST Robotics
         (For Inspiration and Recognition of Science and Technology)
  • AWIM
         (A World In Motion)
  •