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Tuesday, November 20, 2018

North Central University - Marketing Specialist

Position Title: 
Marketing Specialist
Job Type
Full Time
Department
Director of Marketing

Position Purpose

Has a broad knowledge base in all forms and digital media and marketing best practices.
100% enrollment generating roles, primarily in undergraduate, graduate, and academic partners. Will project manage enrollment based campaigns, and complete reporting in a timely and organized manner.

Key Result Areas and Essential and Secondary Functions:

Graphic design and writing
  • Executes the creation of material with graphic design, follows style and language guide closely
  • Content writing as needed for campaign specific materials
Digital media and marketing support
  • Helps support SEO and analytics
  • Helps support paid digital ads
  • Assists in executing various aspects of marketing campaigns
  • Establishes engagement goals, track analytics, report on metrics, compare goals to actuals.
  • Collaborates on paid social media strategies
  • Assists with web content updates
Job Qualifications
Minimum Education and Experience
  • Bachelors Degree, in related field.
  • Preferred higher educational experience.
Knowledge, Skills, and Abilities
  • Proficient knowledge in:
  • Creative Cloud
Primary:
  • Proficient in Adobe Creative Cloud programs including Photoshop, InDesign, and Illustrator
  • High attention to detail
  • Extremely organized and excellent at managing projects
  • Ability to follow clearly defined style and language guides
  • Strong writing and grammatical skills
  • Familiarity with Google Adwords
  • Secondary:
  • Familiarity with Google Analytics
  • Knowledge of digital marketing and SEO best practices
  • Knowledge of Christian higher education market
  • Desire to work in a collaborative environment
Working Conditions and Frequency
Environmental Conditions:
  • Daily exposure to repetitive motions of the fingers, hands and wrists.