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Friday, November 30, 2018

Ramsey County - Public Information Officer

Basic Function
To plan, direct and coordinate public information activities including crisis/emergency communications; responsibility for developing an overall public information plan; to advise senior management on public relations/public information issues; to supervise or coordinate the activities of staff responsible for public information programming; and to perform related duties as assigned.

To view or print a copy of the complete Ramsey County job (class) description for this job, go to Once at this page, you can browse the alphabetical list or search for a job description.

If an internal candidate is selected, salary will be set in accordance with personnel rules, i.e. promotion, transfer, or voluntary reduction.
Examples of Work Performed
  1. Promote a diverse, culturally competent, and respectful workplace.
  2. Assist in developing an overall public information plan and strategies for increasing public awareness of services, activities and accomplishments; coordinate the gathering and analysis of demographic, market and other information necessary for formulating and evaluating the effectiveness of the overall public information plan; evaluate the results of public information activities and ensure that the public information plan addresses the needs and concerns of all the various constituencies and communities.
  3. Oversee the development of the various public information activities such as print, audio and visual materials.
  4. Oversee involvement in special events; media relations; presence on the internet and other electronic media; mass mailings, annual reports, signage and other informational and promotional documents; in order to ensure adherence to department protocol and standards, and to ensure that a unified, consistent message/theme is delivered.
  5. Coordinate and oversee the County's or department's presence on the internet and other electronic media.
  6. Develop, produce and coordinate communication pieces (for the general public) via several mediums including content for the web, newsletters, fact sheets, intranet, newspapers, media, and other communication vehicles.
  7. Produce internal employee communications including newsletters and intranet content.
  8. Serve as a primary contact and liaison with media/press representatives; respond to requests from the press for official statements with respect to the County's or department's position on issues/incidents of public interest; develop contacts with media, community and business representatives to promote coverage of County or department issues, activities and accomplishments, and ensure involvement by various constituencies and communities.
  9. Assist the Public Communications Director or department designee in identifying appropriate spokespeople (to include the Public Information Officer) and subject matter experts for interviews with the news media.
  10. Ensure a unified, consistent message/theme concerning the crisis/emergency activities is delivered and adheres to protocol and standards.
  11. Advise senior leadership in the establishment of policies, procedures, and protocol with respect to public relations.
  12. Produce informational products by working with outside vendors to ensure quality, accuracy and tone, locating and hiring skilled translators as needed, preparing bids for printed projects, and arrange for the appropriate distribution of materials throughout the County, Region or State to improve communication and education.
  13. Develop presentations to brief elected officials and other County personnel about specific projects; make presentations to regional, state, or national audiences about communications issues.
  14. Develop and implement the use of emergency communication methods used by County personnel.

(The work assigned to a position in this classification may not include all possible tasks in this work and does not limit the assignment of any additional tasks in this classification.  Regular attendance according to the position's management approved work schedule is required.)

ESSENTIAL FUNCTIONS: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.
Minimum Qualifications
Education:  Bachelor's Degree in English, journalism, marketing, communications, education or a related field.

Experience:  Five years of experience in public relations, marketing or a related field.

Substitution: Master's Degree in English, journalism, marketing, communications, education or a related field, may substitute for up to two years of experience in public relations, marketing or a related field.

Preferred Experience:  Two years experience in a public (governmental) setting is preferred.
Exam/Screening Process Information
Examination/Screening Process:  This is an unclassified, at-will position, holding a confidential relation to the department head or elected official.  This position requires an open screening and selection process.  There is no exam for this unclassified, at-will, position.  All applicants who meet the minimum qualifications will be forwarded to the department for consideration.

Definition of Unclassified from the Ramsey County Personnel Act:
Subdivision 1. General. "The appointing authority may discharge employees in the unclassified service with or without cause. Employees in the unclassified service have no right to a grievance appeal from discharge

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