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Tuesday, November 13, 2018

Wells Fargo - Public Relations Lead (Communications Advisor)


Job Description
At Wells Fargo, we have one goal: to satisfy our customers’ financial needs and help them achieve their dreams. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.
Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.
Stakeholder Relations brings together teams responsible for engaging with the company’s critical stakeholders. Responsible for monitoring the current environment and developing comprehensive stakeholder strategies across various influencer groups, the team includes:  Corporate Communications, Government Relations & Public Policy, Investor Relations, Philanthropy, Community Relations and Diversity & Inclusion.
Reporting to a Wholesale Banking Corporate Communications Manager, this position will focus on promoting and protecting Wells Fargo’s reputation through creative storytelling and media relations, on behalf of Commercial Banking.  He / she will develop and execute the media relations strategy for the Specialized Industries Group and Government & Institutional Banking (GIB) within Commercial Banking, securing proactive media coverage, supporting executive advocacy, and providing crisis communications and reputation management.
This position can be located in San Francisco, CA, Charlotte, NC, or Minneapolis, MN and does not offer relocation assistance.
Specific responsibilities include:
  • Serve as a trusted advisor to senior executives on messaging, reputation and issues management, media relations, and crisis communications
  • Lead thought leadership initiatives and identify media opportunities for business leaders
  • Develop and implement strategic communications plans for multiple business lines that incorporate multiple channels, including external, internal, media, social, executive and owned
  • Write and edit a variety of complex and/or sensitive external communications including press releases, talking points, speeches, social media content and executive summaries
  • Create a master regional narrative, update on regular basis, and leverage with communicators and other stakeholders
  • Identify proactive external engagements to advance storytelling and best position executives and company
  • Seek opportunities to fully leverage internal and external channels to tell and amplify our story
  • Track and measure results of plan to ensure that results are in line with intended outcomes and business objectives
  • Develop and maintain solid working relationships with local and industry media outlets
  • Develop strategic responses to media inquiries and provide heads-up notifications to leaders as appropriate
  • Partner with peers and other Corporate Communications teams and across other business lines of Wells Fargo to ensure coordination, consistency, and efficiency of resources
Depending on the volume of applications received, this job posting may be removed prior to the indicated close date.


Required Qualifications
  • 7+ years of communications experience in one or more of the following disciplines: public relations, media relations or corporate communications




Other Desired Qualifications
  • Experience developing integrated communications strategies and plans that align with business objectives
  • Experience prepping and counseling senior executives for high profile/high stakes media interviews
  • Experience in crisis communications or issues management, particularly for a large-consumer oriented organization
  • Experience developing compelling content and leveraging multiple channels for creative storytelling
  • Experience building strong relationships and working across large organizations
Apply now